Planning Director Melbourne, Melbourne

Job Description

About EssenceMediacom EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. About the role In your role as Planning Director, you are the storyteller, the person that connects all the dots, defines the idea, and the systems architect. Working closely with our strategy, creative, account service, marketplace, and digital teams, you will engage with the business leadership team to deliver on your client’s objectives. We are now one of the largest agencies with an enviable client roster, which includes CBA, Bankwest, adidas, Bayer, Dell, Google, Mars, PlayStation, The Coca-Cola Company, and Uber. What will make you stand out You are considered a specialist when it comes to understanding how media works across paid, owned, and earned channels. You really enjoy working with data – being able to pull actionable insights from a client’s data set and translating this into planning lead implications/optimizations. Ability to build and optimize reach and use tools to do this. In-depth understanding of the latest research on media effectiveness and how media drives growth. Experience in audience and signal planning, understanding how to build audiences and translate them into segments we can buy and activate against. Competency working across planning tools from audience planning, allocation, and optimization. Ability to work with implementation teams to translate the strategy into actionable plans for brands. Ensuring delivery of a digital solution which is relevant to the client’s business/brand by working with the Implementation teams to fine-tune budget allocation, weights, phasing, and site mix with the creation of the media plan. Builds key relationships with key client stakeholders in marketing, planning, and strategy. Works with client teams to share thought leadership on media planning effectiveness either proactively or in key stakeholder meetings. More about you You have the ability to turn numbers into a story - numbers are like a second language and can be easily translated fast, accurately, and effectively. You are a highly skilled communicator who knows how to simplify the complicated media world and structure of an agency. You are always excited to build connected systems that deliver against business solutions. You have an awareness of what award-winning work looks like. You are a trusted advisor who can quickly understand the client’s business needs and develop a solution. You enjoy working within a fully integrated team. Apply now and send your CV via the link! #J-18808-Ljbffr