89747 | APS6 - Marketing Specialist, Onsite Programs

Job Description

89747 | APS6 - Marketing Specialist, Onsite Programs About the National Film and Sound Archive The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff. About the Team The Marketing Design team is part of the Marketing and Communications Branch. The team works closely with NFSA staff across all business areas to support the strategic direction and draws audiences to our national digital platforms and onsite programs and events in Canberra. The Opportunity The Marketing Specialist, Onsite Programs plays a key role in the Marketing and Communications team. This role is responsible for driving audience and brand growth for the NFSA with a key focus on Acton location. The Marketing Specialist will develop campaigns to promote NFSA’s onsite experiences in Canberra to local audiences, including exhibitions, public programs, film screenings and events. The Marketing Specialist will possess strong campaign skills with strengths in copywriting, storytelling and an audience focus. They will be curious, insight driven and passionate about driving growth in sales, attendances and cultural participation. Job Description Key Responsibilities/Duties Design and implement marketing campaigns for on-site programs, exhibitions, and events to deliver attendance, revenue, and positioning goals. Manage the development of campaign assets, including briefing design and audiovisual production, writing marketing copy, and managing approvals and materials production. Be the primary liaison with media outlets and develop local, industry and community partnerships and networks. Develop strategies and initiatives in collaboration with relevant teams and stakeholders, that are designed to grow NFSA’s digital audiences on email database, social and website visitation. Collaborate with the wider marketing team on paid social campaigns for onsite programs, local audience interests, and events. Develop and implement onsite customer acquisition and cross-sell plans and collaborate with the Marketing Manager on building insights about the audience. Manage marketing images and photographers. Identify industry trends and emerging opportunities and track key performance indicators, including producing post campaign reports. Track budgets and process invoices for all paid activity. Ensure all initiatives are viewed through the lens of our Disability Inclusion Action Plan, Reconciliation Action Plan and Sustainability and Climate Action Strategy. Selection Criteria Demonstrated experience developing, implementing and optimising audience centric, data and insight driven marketing campaigns. Strong creative evaluation, positioning, and messaging skills with a detailed understanding of how different messages work in a variety of mediums. Proven ability in project management and in stakeholder management to achieve required outcomes. Demonstrated ability to be a self-starter, work autonomously and effectively with colleagues across various locations. Desired Skills and Experience Mandatory: 5+ years' experience in a campaign marketing role or similar. Desirable: Marketing experience within the arts or cultural sector. How to Apply When applying via our online e-recruitment system, please address the details in the ‘Key Responsibilities’ and ‘Selection Criteria’ by outlining in 1,000 words or less, how your skills and relevant experience demonstrate that you would be our ideal candidate. Your current resume is also to be included in your application. We welcome and encourage applications from people with disability, the LGBTIQ+ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds. Eligibility Be an Australian Citizen. Satisfactorily complete an Australian Federal Police National Police Check. What we offer you Great training and development opportunities. Generous leave and flexible working arrangements. Our Employee Assistance Program (EAP – a free counselling service for you and your family). A competitive salary, plus 15.4% superannuation. Rewards and recognition initiatives. Cultural Values We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. #J-18808-Ljbffr