Artist Marketing Director

Job Description

We are Universal Music Australia (UMA), part of The Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. As Universal Music Australia continues to grow and innovate, we are excited to recruit the newly created role, Artist Marketing Director . The Artist Marketing Director is part of the team responsible for creating compelling marketing campaigns and providing project leadership for our International Catalogue roster (all UMG music that has been released for more than 2 years) and International Classics & Jazz artists and labels. Working on some of the most successful, innovative, timeless, and respected artists of all time, continuing to grow their audiences and keep the world listening. The department develops strategies across audio, video, marketing, social, streaming, physical and product development to continually grow listenership for our Catalogue. You’ll be responsible for the planning and execution of our priority artist listener growth plans across both International and Domestic artists, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences. If you’re a skilled and passionate leader in the marketing field, AND music fanatic, apply now! About the role: Leadership Lead, plan & execute best-in-class fan growth campaigns for Universal Music’s International Catalogue and Classics & Jazz artists and build their listenership in Australia. Work closely with GM – Strategic Marketing, GM – Catalogue and SVP – Classics & Jazz to inspire and coach the team. Be the key liaison for global contacts across International labels. Ensure the delivery of a collaborative and fully integrated fan growth plans across our International Catalogue and Classics & Jazz rosters. Delivery of Artist Marketing Campaigns & Audience + Revenue Growth Create strategic alignment with cross-functional teams ensuring that effective marketing activity is fully integrated in the overall artist plan. Work closely with International Label partners across the world to align objectives and execute on those objectives. Display entrepreneurial flair and overt drive to further grow artist fanbases in Australia. Deliver audience and listenership growth across owned playlist properties. Drive audience and revenue growth for eCOM platforms. Build strong relationships with artists and their management teams where applicable. Identify, amplify, and sustain resurgent trends to ensure fan growth for our artists in Australia. Build content plans and manage content production tailored to different channels and audiences, ensuring messaging aligns with the overall communication strategy for a project. Develop impactful & effective advertising assets with the content creation team or external agencies as appropriate. Develop integrated strategies and relationships with internal Media & Audience teams to elevate our artists’ profile across a broad range of audience opportunities. Work with our internal media agency to develop advertising channel plans across all paid channels. Content Have experience working with, and a strong understanding of digital cultures and platforms and their impact on music consumption and discovery. Lead and brief Internal and External agencies and creators to develop engaging content for our artists fans. Contribute ideas and help refine suggestions into compelling creative propositions. Work with Performance Media to deliver bespoke digital initiatives. About you A deep passion for music, and an understanding of the music business. A versatile marketer that has played a role in shaping culture and strategy. Passionate about growing audiences for artists and taking new and fresh approaches in the pursuit of growth. 5+ years in a similar role. Experience leading a team. Exceptional communicator and superior relationship building skills. Deadline and detail oriented. Basic video editing experience is desirable. Thought leader with a strategic mindset. About us: Career opportunities – unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team. The opportunity to join the WORLDS leading music company. All the perks of working within the music industry (did someone say live music?). X 2 ‘U-Days’ per calendar year to spend however you like! Strengths based learning and development opportunities. Much more….! Disclaimer The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement. Diversity & Inclusion At Universal Music we are committed to fostering diversity and inclusivity as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles regardless of their gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. We also encourage people from all cultural backgrounds to apply, including First Nations people. We are committed to ensuring our processes are accessible and inclusive for anyone who would like to explore an opportunity with Universal Music Australia. If you require adjustments to your working arrangements or the recruitment process, please just let us know when applying! It is through our diversity and inclusivity that we bring together different perspectives, enhancing our creative and evolving workplace. Music is Universal. #J-18808-Ljbffr