Assistant Brand Manager - Aperol & Campari

Job Description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. General Description of the Role The Assistant Brand Manager will drive the performance of the brand/s and the portfolio. Working alongside the Snr/Brand Manager, this position will support with brand ownership and play a critical role in the development and execution of the Annual Brand Plans achieving brand objectives (volume, share, CAAP and consumer KPIs including brand purchase funnel). Key Responsibilities and Activities Supporting development of brand strategy & Implementation of Brand Plans alongside the SBM Accountable to deliver the brand portfolio’s day to day operational activities including monitoring the portfolio performance on a regular basis (Monthly/Quarterly) Co-lead with the SBM/BM a collaborative partnership with internal and external stakeholders to ensure key priorities are delivered Develop agency briefs for all elements of the marketing mix and day to day agency management; media, digital, owned channels, packaging, consumer promotions Conduct regular trade visits to ensure execution on shelf, plannograms, pricing and visibility of brand Work with cross functional team to ensure through-the-line execution of brand initiatives and consistency of message across all branded touchpoints, including: Input into BTL messaging to ensure campaign consistency in on and off premise Development of through the line campaigns Development of promotional mechanics and giveaways Work with experiential team for major brand activations Go-to-market Market and innovation meetings Global marketing team relationships with localisation of campaigns. A&P Budget management for the brand portfolio, including creation of POs and processing invoices New Product Development management of toll gate process Action any adhoc key projects as requested by the SBM Assist in the development and implementation of brand and marketing activities such as: Develop best in class digital programs and lead the executions CRM and eDM management Website updates Asset management for campaign implementation – OOH, social etc Co-ordination of advertising, PR and trade marketing promotional activities Sales and market analysis Post activity reviews and evaluations General marketing administrative duties as requested by the SBM Adhoc partnership opportunities support Become a brand expert – brand, consumer, category and competitor performance analysis and recommendations Key Relationships Internal: Experiential, Digital, Insights, Customer Marketing Teams, Commercial Teams, Supply chain, Finance External: Media, PR, Social and activation agencies Qualifications, Experience & Skills Business acumen, understand commercial impact of marketing and not just execution Business or marketing related degree or equivalent professional qualification essential Minimum of 12 months’ marketing experience in Australia, as a Marketing Assistant or Assistant Brand Manager Liquor industry, FMCG or agency experience preferred Intermediate to advanced level of Microsoft suite (Outlook, Excel, Word and Powerpoint) Experience of working with IRI an advantage Proven experience in marketing and brand management Strong communication skills Project management skills Excellent written and verbal communication and presentation skills Strong interpersonal skills with the ability to work collaboratively with all stakeholders High self-motivation, energy and a bias for action through initiative and working autonomously Well organised – can handle competing priorities and meet deadlines An innovative mindset, creative flair and passion Strong analytical, thinking and problem solving skills Functional Competencies Strategic leadership: demonstrating effective stakeholder management and understanding of the broader business context. Ability to work under pressure, multitask and meet tight deadlines. Analytical skills: The ability to translate Industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions. Commercial Acumen: demonstrating the ability to manage an expense budget necessary, providing regular updates and forecasts, as well as finding ways to reduce the "cost of doing business". Superior communication skills: The ability to create compelling internal and external presentations (written and verbal) to drive field team and customer compliance to Campari's executional standards. Intermediate skills in Excel, Word and PowerPoint essential. Project Management: The ability to put together required resource, cost, and timelines to execute the proposed activation plan for the State. Understanding how best to engage and influence key stakeholders to ensure that executional standards are met and delivered on time in full. Creative Mindset: Ensuring that Campari's executional standards in store/venue exceed competitor benchmarks and seek to surprise and delight our customer partners. Bringing a sense of passion and excitement to our executions that will foster brand love for the Campari portfolio. Relating and Networking: The ability to establish relationships both inside and outside the organization as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage. General Competencies Work Results & Execution: Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities. Initiative and Judgement: Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately. Consumer/Client Focus: Understands consumers / customers / internal clients’ needs; Provides all customers with solutions that best meet their needs; Proactively anticipates future needs and seeks out opportunities. Communication and Teamwork: Communicates persuasively and passionately; articulates ideas clearly; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team. Ability to Learn: Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires and puts into practice new knowledge, behaviours and skills. Cross Functional Team working: The ability to work with others across all boundaries to reach common objectives and extraordinary results. Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. #J-18808-Ljbffr