Associate Director, Analytics Sydney, Sydney

Job Description

About EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. About the role Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver for one of our leading clients at EssenceMediacom. Some of the things we’d like you to do: Marketing Strategy, Measurement Evolution & Client Engagement Marketing Strategy & Measurement: Develop a comprehensive understanding of marketing plans and objectives to support account teams in building robust measurement, testing, and learning plans. Innovative Marketing Campaign Development: Create and support the development of innovative marketing campaigns, ensuring clear objectives are defined for success. Client Relationships: Nurture and expand existing client relationships while proactively identifying new opportunities for collaboration. Measurement Partner & Creative Agency Collaboration: Lead effective communication and collaboration with measurement partners and creative agencies to ensure successful campaign execution. Strategic Problem-Solving: Apply critical thinking to navigate complex challenges and provide occasional consulting to drive strategic outcomes. Analytics & Innovation Campaign Review & Insights: Lead the development of clear, insightful, and thought-provoking campaign reviews to inform strategy. Campaign Performance Analysis: Collaborate with account teams to define key questions for evaluating campaign performance and leverage data sources to provide actionable insights. Measurement Tool Innovation: Spearhead the design and development of innovative measurement tools, managing the process through to global delivery and implementation. Advanced Analytics: Lead complex analytical projects and cultivate a deep understanding of our data infrastructure. Analytical Capability Advancement: Work with the broader analytics team to adopt new methodologies, techniques, tools, and systems that drive “best in class” analytical capabilities across the agency. Project & Team Leadership Project Leadership: Spearhead and oversee the successful execution of all project phases, ensuring timely and high-quality delivery. Team Collaboration & Communication: Foster a culture of collaboration within the department and implement effective communication strategies. Team Management & Development: Recruit, manage, and mentor analytical resources, ensuring efficient workflow and the ongoing professional development of the team. Mentorship & Leadership Development: Serve as a role model and mentor, actively contributing to the development of future leaders within the organization. A bit about yourself: Bachelor above or equivalent (preferably numerical) Experience working in a measurement, market research and / or data based role Experience managing a team and ability to delegate effectively Exposure to measurement of both Direct Response and Brand Awareness campaigns Experience in market mix model or media measurement is required Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise Strong organizational and project management skills Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed Established and professional communication, presentation, and motivational skills Apply now and send your CV via the link! #LI-Promoted #J-18808-Ljbffr