Associate Director - Marketing - Liver Disease - Melbourne

Job Description

Associate Director - Marketing - Liver Disease - Melbourne Associate Director - Marketing - Liver Disease - Melbourne Apply locations Australia - Melbourne time type Full time posted on Posted Today job requisition id R0043745 About the role: The Associate Director, Marketing, is a pivotal role within our business with responsibilities for launching a new product. You will be working within a cross-functional team, where you will use your marketing expertise and project leadership skills to help shape our commercial strategies, including our annual brand planning process. Reporting to the Snr Business Unit Director, you will work in close partnership with fellow core brand team members, and colleagues in Sales and Medical, to ensure the success of the portfolio, acting as Lead when the Business Unit Director is not available. Key Job Responsibilities: Proven launch experience Lead the adaption of global commercial materials including sales materials, patient materials, training materials, HCP education modules & omnichannel activities. Lead the local brand team in pre & post launch planning covering forecasting, demand planning, program development & partnering with key stakeholders including medical, market access, public & government affairs, and when appropriate sales. Identifying, developing & partnering with clinicians to make a meaningful difference to the lives of patients. Development of field-based selling plans inclusive of target list development, key account identification, SPL planning, targets & incentive builds. Access program experience. Marketing leadership (including but not limited to): Strategic thinker with ability to formulate, develop and execute strategy. Owner of the development of insights based commercial strategies with cross-functional input and collaboration, including annual brand planning process and POA process. Leverages primary and secondary market research, analytics and customer insights to inform brand strategies and direct the tactical plan. Responsible for analysing complex problems and situations and providing logical recommendations, including leading any required action planning. Takes a lead role within the cross-functional brand team and acts as a Brand Champion within our local and global organisation. Demonstrates enterprise thinking when planning and executing against goals, ensuring a focus on patients, customers, and internal stakeholders. Plays an important role in representing the business at professional events. Highly experienced in project management and effectively managing multiple projects/priorities through sound business judgement and clear decision making. Demonstrated ability to manage budgets is required, including P&L responsibility. Strategic stakeholder engagement (including, but not limited to): Establishes and grows impactful relationships, maintaining a focus on key internal stakeholders and key opinion leaders locally and nationally. Communicates effectively and influences a diverse range of stakeholders, both internally and externally. Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to lead the development of programs and materials. Leads the cross-functional partnership with sales & medical leaders to ensure the roll-out/implementation of marketing material to support the in-field sales team. Leads a multichannel communications plan to ensure optimal channel selection, share of voice and maximised customer understanding of our clinical positioning. Utilises high level of business acumen in analysing and coordinating activities from identified industry trends, competitor resources, and practices. What you will bring to the role: Proven & deep experience in launching multiple products. 5+ years of experience in marketing experience having sole accountability of your portfolio/product, within the biopharmaceutical industry working in specialty care, and previous experience as a pharmaceutical sales representative is highly desirable. Deep understanding of marketing fundamentals, strategy, sales and commercial policies and practices. Strong ability to influence and lead without authority cross-functionally to drive successful outcomes. Experience with Advocacy, Community and National Health systems and services are preferred. Advanced analytical skills and being able to identify, understand, and break down complex issues and problems into solutions that drive performance. Demonstrate excellence in project management and effectively managing multiple priorities. Strong emotional intelligence with a patient-centric approach when problem solving. In-depth ability to conceive, develop and implement multi-dimensional/channel marketing and business plans. Previous experience in marketing research desired. Previous pharmaceutical launch experience is highly desired. Requires a BA or BS degree, preferably in the sciences or business-related disciplines, with Master’s or Postgraduate qualifications highly desirable. Gilead Leadership Commitments You will be a role model of the Gilead Leadership Commitments, which are five principles that articulate clear expectations for behaviours and mindsets of all Gilead employees. The Leadership Commitments include I Am Bold, I Care, I Listen, I Trust, and I Own. Commitment To Diversity and Inclusion We want all our employees to embrace and leverage each other’s talents and diverse perspectives, foster a sense of belonging, achieve their full career potential, and contribute to the team’s success. This is demonstrated through our Silver Status in the Australian Workplace Equality Index. As an equal opportunity employer, Gilead Sciences is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, colour, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. As a company committed to reconciliation, we welcome and encourage applications from people of Aboriginal and Torres Strait Islander descent. #J-18808-Ljbffr