BI Analytics Manager

Job Description

Company description Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic. Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films. We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media. Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. Digitas — The Networked Experience Agency. Overview We’re looking for a BI Analytics Manager to drive data intelligence for our clients. You will leverage data to shape high-impact marketing strategies for big brands (including a prominent automotive brand). You will thrive when turning data into actionable insights, be a key contributor in driving innovative data-led projects and create advanced dashboards, reports, and analytics solutions. You will spearhead our data analysis efforts, focusing on uncovering insights that drive client success in the digital landscape. Our ideal candidate would have had some exposure working on an automotive client (though not essential), exceptional problem-solving capabilities, and the ability to build and deliver BI products swiftly and effectively. This role requires a strategic thinker who can help bring together a team of analysts and other disciplines, collaborate with multiple clients and stakeholders to understand their specific challenges and propose BI-driven solutions to enhance marketing strategies. In this role you’ll get to: Create and maintain advanced BI products, CRM dashboards, and reports that provide actionable insights for internal teams and clients. Help drive a team of business intelligence analysts, fostering a collaborative and high-performing environment that encourages innovation and excellence. Develop and implement a strategic business intelligence framework to support digital marketing initiatives across various client sectors, with a significant focus on automotive clients. Engage with clients to understand their specific challenges and propose BI-driven solutions to enhance their marketing strategies. Analyse diverse datasets to extract meaningful insights that inform marketing strategies and increase client engagement and ROI. Stay abreast of digital marketing trends, tools, and best practices to ensure that the agency delivers cutting-edge solutions. Collaborate with cross-functional teams, including digital strategists, designers, and account managers, to ensure data insights are effectively integrated into client campaigns. Communicate complex data insights to diverse audiences, effectively bridging the gap between technical analysis and business strategy. Manage the business intelligence budget and resources, ensuring efficient and effective use of tools, technologies, and personnel. The ideal candidate is/has: Min. 5 years of experience in business intelligence or data analytics in digital marketing, ideally within an agency. Some experience in leading and guiding project teams of data analysts and other disciplines, driving both individual and team success. Excellent proficiency in BI and data visualisation tools such as Tableau, Power BI, and familiarity with digital marketing platforms and analytics tools including GA4/GTM and Adobe Analytics Audit. Experience/good understanding of Salesforce. Strong analytical and strategic thinking skills, with the capacity to transform data into insights that drive marketing innovation and client solutions. Excellent communication and client partnering skills, and the ability to articulate complex data insights to both technical and non-technical audiences. Thorough understanding of the automotive industry, including trends, challenges, and marketing strategies (ideal, not essential). Strong problem-solving skills, with a proactive approach to addressing client needs and challenges. Ability to manage multiple client projects simultaneously, ensuring quality and timeliness. A data-driven mindset with a deep understanding of key metrics and growth performance. A passion for innovation, creativity, technology, and creating outstanding customer experiences. Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at . Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other. Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential. #J-18808-Ljbffr