Brand Lead

Job Description

Lead, create, and shape the ADF’s brand to attract the best talent! Drive recruitment success by conveying the unique value of a career in the ADF. Location: Canberra Role Overview: As Brand Lead, you’ll craft and deliver a dynamic brand strategy across the Army, Navy, Air Force, and Tri-Service. Drive recruitment success by creating standout marketing campaigns, and shape the future of the ADF brand—making a real impact every day. Details about the Client: ADF Careers is the largest workforce outsourcing solution in the southern hemisphere with over 80,000 applications received on average each year. ADF Careers is on a mission to recruit the right people, in the right numbers, at the right time to support the Australian Defence Force to build, sustain and maximise Defence capability. Our people are our greatest asset. We recognise and respect our people’s need to work in ways that support their careers, families, and lifestyle. That’s why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of products and services. Job Description: As the Brand Lead, you will be responsible for creating and communicating a compelling and enduring brand strategy across the Army, Navy, Air Force, and Tri-Service. Your work will resonate with the target audience and drive interest in a career with the ADF. You will: Develop and implement brand strategy to deliver exceptional results for the services, prioritising areas of focus and directing efforts to achieve recruitment objectives. Create, plan and implement campaigns that reinforce the overall position of the ADF and the unique brand proposition of the service. Utilise market research, data analysis and external feedback to identify opportunities for advancing the ADF and service’s brand across campaigns and channels. Ensure brand integrity of the ADF and service by being the custodian of brand guidelines and ensuring all campaigns are brand compliant. Manage marketing budget for brand/service, ensuring management in line with Adecco and DFR expectations. Build and maintain strong working relationships with key client stakeholders to ensure alignment of brand marketing approach and service expectations and priorities. Evaluate and report on success of campaigns, providing data and insights to the National Brand Marketing Manager and key stakeholders as required/requested. Manage successful relationships with agencies and external partners, working collaboratively towards success for DFR. Lead, coach and develop team to ensure delivery excellence and exceptional performance. Candidate’s Profile: Proven success in developing marketing plans and campaigns. Excellent written and verbal communication skills. Strong project management, multitasking, and decision-making skills. Metrics-driven marketing mind with eye for creativity. Experience with marketing automation and CRM tools. Stakeholder management. Tertiary qualifications in Business, Marketing, Communications, or a related field is desired. To apply for this position, you must be an Australian citizen and have the ability to maintain an Australian AGSVA security clearance. How to apply: If eligible, please submit your resume; applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs. If you need assistance during our recruitment process, please email our friendly TA team at for a confidential conversation. Deadline for Applications: Please submit your application online through our designated platform by 11:30 PM (AEST) on the 18th of February. Applications will be reviewed and processed as they are received. #J-18808-Ljbffr