Brand Manager - Chandon

Job Description

Position As LVMH Group’s Wines & Spirits division, Moët Hennessy is a leader in Champagne, Fine Wines, Whisky and Cognac in Australia and worldwide, with brands such as Dom Perignon, Krug, Veuve Clicquot, Glenmorangie, Hennessy – among others. These exceptional champagnes, wines and spirits from around the world come together as a collection of rare brands where heritage and innovation, authenticity and creativity converge.As the Sparkling Wine Maison of the LVMH Group, Chandon is set on a journey to reassert its leadership as the beautifully crafted sparkling wine and redefine luxury in this segment. A global brand spanning four continents, with wineries in Argentina, California, Brazil, China, India and Australia, we are the largest sparkling vineyard worldwide and the only domain on which the sun never sets.Moët Hennessy Australia & New Zealand has an exciting opportunity for an experienced Brand Manager to join our Bubbles marketing team for Chandon in Sydney. Reporting to the Marketing Manager Core Bubbles, this role will lead all aspects of the Brand while developing a strong Assistant Brand Manager. Job Responsibilities Key Responsibilities: Prepare all aspects of the relevant Brand Plans, in association with the Marketing Manager. Deliver an inspiring and bold plan based on solid market analysis with clear objectives, presented through compelling storytelling. Achieve brand image objectives and maximize consumer value perception using key performance measurement tools. Partner with Customer Marketing to develop trade activation and cycle communication to drive key quality groups, manage inputs to the sales and marketing communication cycle. In association with Trade Marketing, monthly review on trade activation effectiveness in all channels. Assess effectiveness to KPI’s and develop post cycle recommendations for future activity. Manage promo packs & POSM in respect to order deadlines and in market shipment dates. Oversee the monthly management of A&P and POSM expenditure, ensuring it remains within agreed and approved parameters. Build price for new products, considering all channel volume allocations discussed with sales, Terms with Finance team and manage price to existing portfolio. Partner with the Maison team to drive the innovation agenda and product development for the Australian market. Brief and manage external parties, including Media, Digital, Event and PR agencies. Conduct regular analysis and review of brand performance (including trade time), ensuring clear understanding of opportunities, threats & competitor strategies. Prepare monthly brand reports, trade reports and business review reports, highlighting key brand implications and effectiveness against KPI’s and develop post cycle recommendations for future activity. Review sales forecasting and interact with the supply chain team to assist where remedial actions may be required to resolve supply issues. Profile To be successful in this role, you will require the following skills and experience: Marketing Degree or Business Degree with Marketing electives. Minimum 5+ years marketing experience in brand management, including successful track record in above-the line/below-the-line execution. Understanding of luxury goods market, ideally with experience in the Wine/Spirit market understanding is preferable. Exposure to the sales environment. Previous experience in launching successful innovation. Excellent creative and strategic thinking skills and the ability to consolidate data from different sources to support your strategy. Superior numerical and statistical skills to analyse data and translate to simple and compelling insights. Good planning, implementation, presentation and negotiation skills. Entrepreneurial mindset with commercial and customer understanding. Strong time management skills with solution-oriented mindset. Additional Information The Benefits We constantly strive to create the best employee experience, shaping the organisation and our culture with people in mind. As a result, our benefits program is continuously reviewed and evolves to ensure that what we offer is relevant to the needs of our team and the business. Currently, our program includes benefits such as: Hybrid working. Wellbeing – flex leave days, annual flu shots, summer Friday’s hours. 14 weeks paid parental leave. Product allowance. Transport allowance for travel to and from the office. Volunteer days. Study leave. Career development and mobility. Moët Hennessy is proud to be an equal opportunity employer, we celebrate and welcome diversity and are committed to creating an inclusive environment. If this sounds like an organisation and opportunity that you would like to explore, please send through your resume today.Please note, candidates must have working rights in Australia to be considered and only successful candidates will be contacted. #J-18808-Ljbffr