Brand Manager - Haematology

Job Description

Site Name: Australia - Victoria - AbbotsfordPosted Date: Jan 6 2025About GSK GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together. Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. We are at an exciting point, strengthening our presence and influence in the global Haematology market. With several exciting product launches scheduled over the next few years and a multitude of ongoing research initiatives, there has never been a better time to be part of our journey. About the Role Join GSK as a Brand Manager (BM) and be at the forefront of marketing our Haematology portfolio, driving long-term business growth. We're looking for a dynamic individual to create and execute a comprehensive, innovative, and multichannel marketing strategy to differentiate our brand and engage customers and key internal stakeholders. Your role will be varied and will include: Supporting budgeted sales and managing A&P spend within budget. Developing and implementing an innovative marketing plan aligned with brand strategy. Creating valuable digital content for Healthcare Professionals (HCPs) using multiple insights. Effectively communicating marketing programs to key stakeholders. Collaborating with the Medical team on Key Opinion Leader (KOL) engagement and educational initiatives. About you To be successful in the role, you will need a strong background in omni-channel marketing and digital campaigns, combined with pharmaceutical industry knowledge and a customer-focused approach. You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally you will have experience within Haematology or Oncology. You'll also: Hold a tertiary qualification in Business or Science (preferred). Have a minimum of 3 years of experience in the pharmaceutical industry. Possess strong business acumen and analytical skills. Be knowledgeable about the pharmaceutical industry, including competitors and market trends. Why join us? At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance. By joining GSK, you’ll enjoy: A flexible and life-friendly working approach, allowing you to do your best work Being in a diverse organisation that reflects the communities that we work within Development and progression at a global scale, with international opportunities 5 Feel Good Days and 1 volunteer day (on top of your annual leave) Option to purchase up to 4 weeks’ additional leave per year Access to discounted health insurance *LI-GSK #J-18808-Ljbffr