CRM Copywriter

Job Description

Get AI-powered advice on this job and more exclusive features. Join Dijitally in Building a World-Class Creative Team for Afterpay! At Dijitally , we’re on a mission to bring world-class creative talent to one of the leading companies in the BNPL space. We’re hiring on behalf of Afterpay to help them build an exceptional in-house creative team. The Opportunity The Australian Afterpay team is seeking a talented CRM Copywriter . We’re looking for a creative thinker, natural collaborator, and someone eager to craft compelling CRM content that resonates with Afterpay’s audience. Our ideal candidate is passionate about developing creative strategies and crafting engaging, performance-driven copy for email, SMS, in-app notifications, and other CRM channels . This role requires working closely with marketing, product, growth, and customer support teams to drive effective and meaningful communication that enhances customer engagement. Key Responsibilities Develop and refine messaging strategies for CRM channels , including email, SMS, and in-app notifications , to connect Afterpay with its audience. Contribute creative ideas and execute them , whether working from a detailed or general brief, with a strong focus on CRM initiatives. Adapt and evolve CRM storytelling to ensure engagement and consistency across multiple touchpoints. Collaborate with marketing teams to support CRM content strategies , aligning with brand, product, and partner marketing objectives. Test and optimise subject lines, headlines, and messaging using insights from growth & performance teams . Ensure all CRM copy is aligned with Afterpay’s tone of voice and brand guidelines . Perform quality assurance and spell-checking to maintain high editorial standards across all CRM communications. Who You Are Like us, you are deeply committed to delivering exceptional creative work that drives customer engagement and retention . 5+ years of experience in editorial content, copywriting, UX writing, or CRM communications , either in-house or at an agency. A strong portfolio showcasing your writing skills, particularly in CRM-driven campaigns . A solid understanding of marketing fundamentals, CRM strategies, and consumer behaviour . Ability to juggle multiple projects , working independently and collaboratively. Strong attention to detail and organisational skills . Open to feedback and iteration , with a problem-solving mindset. A quick, adaptable writer comfortable with various CRM formats, from engaging email subject lines to concise SMS messages . The Role & Working Environment The successful applicant will work fully remotely but will have the opportunity for in-office collaboration at Afterpay's Sydney office. A variety of tools and services will be available to ensure a seamless workflow. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Advertising Services #J-18808-Ljbffr