CRM & Loyalty Manager (12 Month Contract Position) | Sydney HQ

Job Description

About Honey B Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence. The Role Ready to lace up and lead? As Honey Birdette’s CRM & Loyalty Manager, you’ll be responsible for shaping and executing the global customer relationship strategy to drive engagement, retention, loyalty, and maximize customer lifetime value. This is your moment to bring your expertise in CRM, loyalty programs, and customer lifecycle management, as well as showcasing your strong data analysis and campaign management skills! This is a 12-month contract role with the potential for a permanent opportunity in the future. Key Responsibilities Data-Driven Insights: Analyse global customer data to uncover trends, develop segmentation strategies, and monitor KPIs (e.g., retention, purchase frequency, churn rate). Loyalty Program: Lead development and launch of the global loyalty program, monitor performance metrics, and manage promotional calendars in collaboration with internal teams. Email & SMS Marketing: Oversee email marketing calendar, manage campaigns, optimize customer engagement, and improve conversion rates through testing and refinements. Customer Lifecycle Management: Optimise strategies for acquisition, activation, and retention, while managing email and SMS automation. Data Acquisition: Lead efforts to grow the customer database, innovate lead acquisition methods, and ensure data compliance. Test, Learn, and Report: Continuously improve campaigns through data-driven testing and regularly share insights with stakeholders. CRM Growth Leadership: Drive CRM development by introducing new tools, channels, and best practices. Your Sweet Spots (About You) Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Proven experience in CRM, loyalty programs, and customer lifecycle management, ideally within the fashion retail industry. Strong analytical skills and hands-on experience with CRM/ESP platforms (e.g., Klaviyo, Salesforce, HubSpot) and data tools (e.g., Excel, Tableau). Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on CRM strategies. Excellent project management abilities with a proven track record of delivering successful results on time. Experience in email marketing, campaign management, and driving omni-channel customer engagement strategies and launching and managing loyalty programs across global markets. Passion for fashion and understanding of retail trends. Honey Benefits Hybrid Working Arrangements, 3 days in the office and 2 days WFH Birthday, Wellness & Parental Leave Generous Product Discounts Stunning Heritage Listed Sydney CBD Office Paid Premium gym membership We love you just the way you are, honey xx Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply! We can’t wait to meet you, honey xx #J-18808-Ljbffr