CRM Manager (12 Month Contract)

Job Description

We’re powered by purpose Mable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we’ve been helping our community live their kind of independence, and today we’re one of Australia's largest and fastest growing healthtech platforms. We have been recognised in AFR’s Fast 100 list, Deloitte’s Tech Fast 50, and won the Australian Growth & Australian Technology Growth Company of the Year Award in 2020! So don’t miss your opportunity to join a thriving scale-up and deliver change to Australia’s care and support sector. We're seeking a CRM Manager (Campaign Manager) for a 12-month contract to drive impactful customer engagement. In this role, you will own the communications and promotional calendar for the business, developing marketing automation strategies tailored to key customer segments. You’ll play a pivotal role in developing and executing campaigns, optimising the customer journey, and enhancing conversion rates across critical touchpoints. The ideal candidate is a highly motivated marketing professional with a strong background in developing and executing multi-channel campaigns. Collaboration is key—you’ll work closely with internal teams to ensure seamless, data-driven customer experiences. This position reports to the Head of CRM, Lifecycle & Retention and is part of Mable’s Growth Team. Key Responsibilities Management and ownership of the comms promotional calendar Manage the execution, monitoring and measurement of CRM campaigns and their success Work closely with internal business stakeholders to ensure on-time delivery of campaigns Communicate campaign performance and results Optimise new campaigns using data and feedback from existing and previous projects Prepare variations for A/B testing and execute test plans Ownership and execution of reputation management campaigns (eg. Trustpilot) Develop and execute personalisation and segmentation strategies for key customer audiences Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels Stay up-to-date with the martech trends and best practices Skills, Knowledge, and Experience 3+ years hands-on experience in managing, executing and optimising CRM Campaigns Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred) Experience with Salesforce is desirable but not required Proficiency with the Google suite & online collaboration/ticketing tools e.g. JIRA, Coda, Confluence, etc. is desirable Attention to detail Excellent communication and stakeholder management skills Strong time management skills Passionate about Tech and making a real impact on people’s lives Our Values We’re Switched On We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights. We’re Bold We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas. We’re One We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking. We’re Impactful We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives. Our Benefits Power your career ️ Learn from industry experts, experienced leaders, and on-the-job opportunities. Work away Get a creative boost working overseas for 4 weeks in a rolling 12-month period. Access parental leave Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation. Work with flexibility We’re a hybrid workplace, balancing time in the office with remote work. Hybrid set up allowance ️ Create your perfect home office setup! Whether it’s a comfy chair, a second screen, or faster Wi-Fi, we support you in making your home office more comfortable. Take a floating public holiday ???????? Acknowledge a significant day your way with family and friends. Be rewarded Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program. Get paid to take a break ️ Get one extra paid leave day per quarter for what makes you happy. Inclusion at Mable Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees and candidates. People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply. We take pride in highlighting our dedication to our policies, fostering flexible work arrangements and championing inclusive practices for women in tech. If this role has stood out to you but you don’t feel like you ‘tick all the boxes’, we strongly encourage you to apply nonetheless. We value diversity across experience and you might well bring something to the Mablehood we are looking for! We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant. Where to find us online Careers Page - Glassdoor - YouTube - Instagram - Facebook - LinkedIn - #J-18808-Ljbffr