CRM Manager - Klaviyo

Job Description

Add expected salary to your profile for insights Are you ready to join Australia's most iconic eCommerce brand, in a team that's revolutionising comfort and cosiness? The Oodie is a leading brand in wearable blankets, and we are looking for passionate and innovative individuals to help us spread warmth and joy worldwide. Known for our ultra-soft Oodies that are perfect for lounging, our mission is to bring comfort and happiness into every home. If you have a love for unique, fun products and a drive to be part of an energetic, creative team, we want you to join The Oodie family and be a part of something truly special! Our preference is for this role to be based in Melbourne, however open to remote. The majority of our team are based in Melbourne or Adelaide. Our CRM Manager supports the Davie Group by engaging with customers through personal and relevant content to help increase brand transactions. We are looking for someone who has experience within a pure CRM role and has used Klaviyo. The intention of this role is to speak to the maximum available number of people via the most appropriate channel and encourage customers to make one more transaction or have an AOV above $100. This role has 1 direct report and reports into our Head of Performance Marketing. The role is centred around marketing and systems. Marketing: Lead, plan, manage and execute global cross channel communication to increase growth customer acquisition, retention, LTV and sales across 8 markets. Responsible for the customer lifecycle journey optimisation. Email content calendar ownership, working closely with the broader marketing team to align email and business marketing campaigns Project manage the creation of emails / SMS. Create and develop email and SMS briefs, working collaboratively with the creative team. Design, develop and deploy A/B testing and experiments to increase engagement and conversion metrics. Email and SMS analytics and reporting, sharing the findings and insight with the teams to improve channel performance. Work collaboratively with Performance Marketing team specifically, insights and paid media, marketing managers, design team, customer service, agencies and technology partners Systems: Control of the cost-effective usage of Klaviyo platform. Map out customer journey touch points and data flows to ensure feeding Klaviyo with the correct data. Design a comprehensive profile data architecture that helps to deploy segmented and personalized campaigns. Audience segmentation strategies to increase engagement, conversion and deliverability. Develop and deploy an automated list cleaning process to reduce platform cost and cross channel deliverability. Facilitate in the in-house onboarding of email marketing campaigns for key brands. Develop additional email and SMS campaigns for selected brands in collaboration with the marketing Build emails in Klaviyo and deploy to relevant audience according to email calendar. Our ideal next CRM Marketing Manager will: Have a strong understanding of data as it relates to CRM and eCommerce Have fantastic management capabilities; interest in growing a junior team member Comfortable running and analysing reports Klaviyo experience required At The Oodie , we believe that taking care of our team is just as important as delighting our customers. Working at The Oodie looks like: 50/50 Split working of minimum 2 or 3 days a week in the office and rest WFH Davies Dreamball giving our teams the chance to win $ on milestone events Discount on everyone's favourite product, ensuring you stay cosy Great office environment We invest in our team members in learning & development through the year We live and breathe our values of Owning our Business, Giving a sh*t, Doing Cool Things That Make our Customers Happy, Opening the door for Others, and Saying how it is, respectfully We work as one close knit team We are Great Place to Work certified! Thank you to all previous applicants – we appreciate your interest and already have your details on file. No need to reapply! Your application will include the following questions: How many years' experience do you have as a Customer Relationship Management Manager? Which of the following statements best describes your right to work in Australia? What's your expected annual base salary? How much notice are you required to give your current employer? #J-18808-Ljbffr