CRM Strategy Director - Contract Role

Job Description

Company description Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic. Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films. We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media. Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. Digitas — The Networked Experience Agency. Overview CRM Strategy Director – Contract Role We are seeking an exceptional Strategy Director to join Digitas for a contract until May agency, specializing in CRM and Loyalty strategies. This role combines elements of experience strategy, social strategy, and digital marketing expertise to drive innovative customer relationship management and loyalty programs for our clients. You: You’ll have 7+ years customer-focused strategy experience, especially in CRM, Marketing Automation and CX. You’ll have proven experience in developing customer-focused business strategy for leading brands that lead to proven outputs, ROI, action and account growth. Working across a major global automotive brand, you’ll understand their challenges, propose, plan and deliver strategy engagements that will meet their needs. You’ll be a critical part of the Digitas Strategy Team – the center of strategy for the business. We’re a team of problem-solving weapons that deliver business insights through understanding audiences, developing data-led decisions, customer experiences and strategy direction. You’ll be a perfectionist. Your strategy will be sublimely simple, your slides beautifully designed and your presentations perfectly persuasive. You’ll report to the Head of Intelligence, you will take a team leadership role to help deliver and evolve the team’s delivery of excellent work as well as being the strategic go-to in the Sydney office. Helping drive better strategic thinking and growth. Key Responsibilities: Develop comprehensive CRM and loyalty strategies that leverage digital experiences and data-driven insights Analyse customer data to identify behavioural patterns, lifecycle optimisation, pain points, and opportunities for enhancing brand loyalty Create personalized customer journey maps and experience strategies across various digital touchpoints Lead ideation workshops and collaborate with cross-functional teams to develop innovative loyalty programs Craft strategic briefs with powerful insights that inspire creative solutions for CRM and loyalty initiatives Stay abreast of digital trends, emerging technologies, and best practices in customer retention and loyalty marketing Drive agency thought-leadership, evolving and applying Digitas’ strategic approach to Experience Strategy and developing a method that leads to outstanding thinking across all engagements Partner with Digitas leadership across Creative Intelligence, Experience Design, Technology and Account Management to own the vision for brand experience opportunity and drive client success. Additional information If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disabilities or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential. #LI-JH1#J-18808-Ljbffr