Category Marketing Specialist

Job Description

At The Good Guys we‘re driven by our purpose to help families live better for less. Part of Australia’s largest and fastest growing electrical and appliance retailer, we have over 3,500 employees across our nationwide network of more than 100 stores and a support office based in Southbank, Melbourne. Since 1952 we’ve been delighting customers and ‘doing good’, and today we build on that heritage while always focused on fulfilling our goal to be Australia’s strongest growing total home solutions electrical retailer. Generous hourly rates Be part of a diverse, collaborative, and supportive team who are passionate about the work we do Growth mindset culture with a focus on individual skills and career development A flexible work environment We can offer you a role where you'll be challenged every day to make a difference in a dynamic and fast-paced environment. We can offer a competitive package, great employee discounts, and special offers across JB Hi-Fi and The Good Guys, paid parental leave, novated leasing, and we’ll also match every dollar you donate in our Doing Good workplace giving program. Job Description Reporting to the Category Marketing Manager, you will partner with the buying team to deliver effective multichannel campaigns that are aligned to the buying strategy and drive profitable sales growth and acquire customers. Key Responsibilities: Develop and deliver data-driven marketing campaigns based on marketing trends and Buyer objectives. Ensure that the recommendation is successfully executed by working efficiently with our Media and Content partners, coordinating with cross-functional teams, managing resources, and ensuring that campaigns are launched on time and meet defined performance metrics. Support the Marketing Coordinators to ensure the effective delivery of category promotions, ensuring timelines are met, messaging is clear and consistent, and all legal and permit requirements are adhered to. Collaborate with the Digital Team to map out customer online experiences that support brand and category initiatives and publish advertising content as needed. Track all category advertising/promotional activity and work in collaboration with buyers to ensure that annual activities are cycled. Compile the weekly Category offers for online, TVC, eDMs and digital advertising and ensure the products selected for all advertising meet the business objective of proving value. Work closely with buyers to provide opportunities to gain over and above Supplier support and ensure the collection of funds from all Supplier funded advertising. Prepare any campaign analysis required for securing supplier funding and assessing campaign effectiveness. Adhere to business processes and deadlines and ensure Monday.com templates are used in every instance when creating marketing material. Ensure all messaging resonates with customers and avoids mistakes that could confuse, frustrate, or mislead. Have all non-standard advertising signed off by a manager prior to publishing. Conduct a quarterly review of all legal training and ensure that all advertising materials comply with the established legal guidelines. Develop effective and efficient briefs to the design studio, external agencies and digital publishing team to create capacity within the studio and to reduce draft wastage. Develop clear and concise communications for Operations and the Customer Contact Centre to ensure a clear understanding of the promotions and maximize execution. Monitor competitor activity. Qualifications • Tertiary Marketing qualifications • 3+ years’ experience working with retail brands and various media activities • Demonstrated experience with advertising studios and production processes Additional Information If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential. JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply! #J-18808-Ljbffr