Chinese Social Media Consultant

Job Description

3 days ago Be among the first 25 applicants Direct message the job poster from Social Garden GM of Strategy | Social Garden Performance Marketing Agency for big life decisions. Senior Chinese Social Media Consultant We're looking for a Senior Chinese Social Media Consultant to join our Melbourne-based team on a freelance/contract basis. If you’re passionate about crafting impactful content for Chinese audiences, have a deep understanding of WeChat and Little Red Book, and thrive in a collaborative environment, we’d love to hear from you! Who is Social Garden? Social Garden is an award-winning performance marketing agency that specializes in markets centered around a big life decision (i.e. property, education, finance, aged care etc). We enable companies to scale their digital marketing capability overnight. Our entire business is oriented around our ability to cost-effectively deliver sales for our customers. Serious company overview aside, at Social Garden we: Enjoy the journey, not just the outcome Focus on continual growth and learning Know everyone has their strengths & as a team we play to them Focus on growth and creating life-changing opportunities for our team Walk the talk on equality and giving back Celebrate the wins (big and small) Key Responsibilities Social Media Strategy: Create and execute a monthly social media posting plan for WeChat and Little Red Book, adapting Western content to resonate with Chinese audiences. Collaborate with Teams: Work closely with account managers, content producers, and client representatives to align strategies with campaign goals. Engagement with KOLs and Ambassadors: Develop and maintain relationships with Key Opinion Leaders (KOLs) and ambassadors to amplify campaign impact. Content Oversight: Guide video content production, including subtitles and translations, leveraging in-house production capabilities. Reporting and Insights: Write recommendations and provide commentary for monthly performance reports using standard social media analytics tools. • Key Metrics: CTR, post engagement, and follower growth will measure your success in this role. Requirements Expertise in Chinese Social Media Platforms: Proven experience managing campaigns on WeChat and Little Red Book, with a deep understanding of platform nuances and best practices. Cultural Knowledge: In-depth understanding of the Chinese student experience in Australia and how to create culturally resonant content. Language Skills: Native-level fluency in written and spoken Mandarin is essential; English proficiency is also required. Analytical Skills: Familiarity with social media reporting tools to track and report performance metrics. Collaboration Skills: Ability to work with diverse teams across account management, social media, and content production. Flexibility: While office presence is preferred one day per week, flexibility will be considered for the right candidate. Duration: 6 months with potential for extension. Start Date: Immediate start preferred, ideally by the end of January. Location: Melbourne-based, with flexibility to attend events outside of the one office day per week. How to Apply If this sounds like you, please submit your resume, portfolio, and a brief cover letter outlining your experience and suitability for the role. Seniority level Mid-Senior level Employment type Contract Job function Marketing, Public Relations, and Writing/Editing Industries Advertising Services #J-18808-Ljbffr