Consumer Marketing Account Executive

Job Description

GTI is an award-winning independent marketing, sales and PR agency, specialising in travel and tourism. We have a dream client list of international destinations, hotels, and airlines. This is a great job for a candidate with at least one year of professional experience in the business or marketing administration space looking to grow their knowledge and skills and establish a career in the travel consumer marketing space. You’ll have the opportunity to promote incredible places such as Vanuatu and various locales throughout the USA through social media and content-led campaigns. GTI is looking for a high-achieving, outgoing candidate who thrives working in a vibrant, fast-paced environment, is adept at working within a team, juggling requests and deadlines and who is excited by deep diving into new sectors and industries. Job Description Account Management: Assist in the execution of marketing activity across marketing clients, with direction from GTI’s Consumer Marketing Specialist. Be a strong communicator, liaising with key clients and industry partners confidently. Maintain and develop industry relationships, to achieve marketing goals. Be responsible for keeping abreast of tourism and marketing industry news, campaign performance, monthly activity reporting and quarterly market updates. Updating databases and the CRM system with key partner contacts. Consumer Marketing: Marketing campaign implementation (OOH, radio, digital etc.), tracking and reporting. Update client websites as required. Managing client asset libraries and assets. Social Media Marketing: Content planning: Create and maintain social content calendars and copywriting. Content creation: Develop creative content calendars that align to cultural events, social trends and drives engagement. Content production: Using your creativity, your eye for style and design skills to develop content/ads. Day-to-day community management. Content amplification across a range of platforms (Meta, Tik Tok, Google Ads). Monthly Reporting: In-depth content and social media reporting and analysis. Candidates with an interest in shooting video content on mobile devices and using tools to edit video content will be highly regarded. Event Management and Coordination: Assist with training events, industry events, roadshows and dinners for key clients. Coordinate and attend consumer and trade shows and activations. Famil Trips: Gather post-event/famil feedback and present back to your clients. Agency Responsibilities: Fulfill sustainability plan actions allocated to you. Assist with driving agency marketing and social media. Be innovative, incredibly organised and a great team player. Skills, Knowledge & Experience This role would suit someone who: Has excellent interpersonal and communication skills – ability and willingness to communicate professionally with people at different levels and on different teams. Has excellent written communication skills and a high level of attention to detail. Has strong work ethic, with willingness and ability to work flexible hours where required (e.g., trade shows, events). Is highly organised with strong time and workload management skills. Has strong knowledge of Microsoft Office products (PPT, Excel, Word & Outlook), MailChimp and Canva. Design skills – basic knowledge of InDesign and Photoshop (highly regarded). Adept with various digital and social media management tools including Facebook Business Manager, Sprout Social, Facebook Audience Insights (highly regarded). Is an energetic and motivated individual who is excited by the opportunity to dive into the travel and tourism industry and establish themselves in this space. What else is important? We will be looking for someone to fit our team culture, which is vibrant, fun, fast paced – we love wearing multiple hats and flexing our style to suit the project brief, by the day, and by the minute! Be down to earth, warm, friendly, straight-talking, and passionate about doing a brilliant job. Travel and interacting with different cultures globally should excite you! We are all travel-enthusiasts at GTI and it’s part and parcel of the job and industry. Our Values GTI is an independently owned agency. We nurture CREATIVITY and embrace change. We CARE about the planet and people. We DELIVER what we promise. We value EXPERTISE and continuous learning. We COLLABORATE with our team, partners, clients and industry. We engage with AUTHENTICITY. Seniority Level Entry level Employment Type Full-time Job Function Marketing and Sales Industries Advertising Services #J-18808-Ljbffr