Content Director

Job Description

Company description Publicis Groupe is a world leader in marketing communications and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across 100 countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies: Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, media agencies: Starcom, Zenith, Spark Foundry, Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients. Our agency Prodigious is an award-winning global production company. Prodigious is part of the connected Publicis Groupe network, providing production services across all channels, both agencies and directly to clients. Within our business, we also have Prodigious PLAY, our agile creative content division with integrated specialists and expanded capabilities across content strategy, creative, social, and production. We design and deliver bespoke content experiences for our clients, shooting in our purpose-built studios and working collaboratively with our client partners to create and produce high-caliber content for brands. Overview The role We’re looking for a Content Director , based in Sydney or Melbourne, to lead our social media team and develop best-in-class strategies that drive engagement, innovation, and business results for our clients. You will be responsible for ensuring that all social media efforts are seamlessly integrated across our portfolio of media brands, aligning with broader communications strategies. This is an incredible opportunity to partner with iconic brands across diverse categories, including FMCG, luxury home appliances, automotive, finance, telco, and more. This role requires a deep understanding of social media, content marketing, audience behaviour, and performance analytics, combined with strong leadership and client relationship skills. You will work closely with cross-functional teams, clients, and media partners to deliver high-impact, data-driven social media solutions. Key responsibilities Develop and present strategic social media plans that integrate content, organic and paid media, and influencer marketing. Set clear goals, KPIs, and benchmarks to track performance, leveraging both proprietary and third-party data tools to develop insight-driven content strategies. Drive innovation by identifying emerging social trends, formats, and opportunities, and ensure all social efforts are integrated with broader marketing campaigns. Oversee the creation, execution, and optimisation of social media content plans. Lead a team in concepting and developing engaging content, including video, imagery, and copy, ensuring alignment with brand voice, platform best practices, and audience preferences. Monitor and analyse social trends, audience sentiment, and competitor activity to inform content strategies. Set expectations for best-in-class community management, ensuring timely and meaningful engagement with audiences. Lead, mentor, and develop a high-performing social media team, fostering a collaborative culture and upholding standards of quality, creativity, and efficiency. Build and maintain strong client relationships, acting as a trusted advisor and challenging traditional thinking with forward-thinking solutions. Ensure seamless coordination and communication across internal teams, media partners, creative agencies, and third-party vendors to drive integrated solutions. Represent the agency as a social thought leader, providing insights and presenting successful case studies to internal teams and clients. Maintain strong partnerships with platforms like Facebook, Instagram, TikTok, and YouTube, gaining early access to new features and innovations. What you’re looking for Work with leading brands and shape innovative social media strategies. Lead a talented team in a fast-paced, creative, and collaborative environment. Gain access to cutting-edge tools, industry insights, and media partnerships. Enjoy opportunities for professional development and career progression. Be part of a company that values innovation, creativity, and a data-driven approach. What type of person will be successful in this role 5 – 6 years’ experience in a similar role, with deep expertise in social media strategy, content marketing, and performance analytics. A proven track record in leading teams, managing campaigns, and driving business results. Strong relationship-building skills, with the ability to foster long-term client partnerships. Experience managing cross-functional teams, both for project delivery and career development. A solutions-driven mindset with the ability to think outside the box. Excellent time management and organisational skills, with the ability to juggle multiple projects. High attention to detail and a commitment to delivering top-quality work. Proficiency in Excel, Word, and PowerPoint for presentations and reporting. A natural curiosity and passion for continuous learning and staying ahead of industry trends. A solid understanding of the Australian media landscape and how social integrates within it. Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential. #J-18808-Ljbffr