Content Insights Manager

Job Description

Are you that person constantly scrolling, reading, and researching the latest food, health, and beauty trends? Are you intrigued by the influences that shape consumer behaviour and their choices at the checkout? Medium Rare is looking for an experienced and curious Content Insights Manager to join us part-time (3 days per week), decoding cultural shifts and translating them into strategic content opportunities for our client, Coles. Role and Responsibilities: An exciting new role, the Content Insights Manager will be critical in surfacing and providing analysis on a range of insights to inform content strategy and creation. Supporting the Strategy team, this role activates the SEO, global trends and food insights that underpin new campaign responses and optimisation of existing content and channels. Conduct in-depth research on audience behaviours, global and local category trends, and market dynamics Utilise a variety of research tools to gather and analyse relevant data Synthesise findings from various sources and transform raw data into insights that drive content creation Analyse content performance and deliver post-campaign reports which highlight opportunities to optimise and refine future strategies Visualise and present data and trends in an accessible, polished manner Identify opportunities for brand and audience growth based on insights Collaborate with content, editorial, and marketing teams to implement insights-driven strategies Who are you? 3-5 years of experience in a similar insights role, preferably in the food, health, beauty or retail industries Strong analytical skills with the ability to translate insights into tangible content strategies You’re tapped into culture – actively using social media and staying updated through a wide variety of news platforms, industry reports, publications and thought leadership Experience with keyword research tools such as Google Trends Experience with Semrush, Roy Morgan Asteroid and social analytics tools is a plus Excellent data visualisation skills and storytelling abilities. You have the ability to create polished, visually engaging presentations to share your findings Strong project management skills with the ability to develop and format research projects Outstanding written and verbal communication skills News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include: Exclusively ours – Access to publications and products from across the News Corp family Health & wellbeing – Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) Time off – News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave. Helping you grow – Development opportunities (including diversity and inclusion – focused education series) and recognition Financial wellbeing – Support on making the most of your money Perks & discounts – Exclusive offers across a range of products and services Giving back – Make a difference to our communities. Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms Who are we? We are Australasia’s premiere content agency; we combine strategic thinking with publishing best practice across a range of channels to create audience-focused content solutions that deliver on business priorities. Our team consists of specialists across strategy, editorial, digital, social, design and sales, and we work with Australasia’s biggest brands, including Qantas, Bunnings, CBA, Officeworks, HCF and more. What’s next? Apply now or for more information on careers at News Corp Australia visit Our Commitment to Diversity, Equity and Inclusion _We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know._ _If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit_ _under the DEI section._ Category: Commercial Content We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms. Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields. For any questions or concerns on our website, please contact #J-18808-Ljbffr