Content & Social Media Specialist

Job Description

Direct message the job poster from Fusion Markets We are seeking a highly motivated and detail oriented Content and Social Media Specialist to join our team. This role will be responsible for shaping and executing the company’s social media, content, and SEO strategy to drive engagement, brand awareness, and organic growth. Bring your creativity, strategy, and a touch of wit—we’re ready to make some digital magic together! A bit about us Fusion first opened its doors to clients worldwide in 2019. Since then we’ve expanded globally, at an exponential rate (growing by triple digits each year!), and now have clients trade over $150 billion of volume on our trading platforms every single month! At Fusion, we have big dreams, know-how, and a high bar for the talent we want on the bus with us to get there. Yes, finance can be serious, but we try not to take ourselves too seriously! Based in South Yarra, (Goldfields House), we spoil our people with 6-star amenities like two commercial-grade coffee machines, sparkling water taps, an infrared sauna, and enough wine to last three decades. We are a business that cares deeply about our clients' trading experience and how we can improve it, but even more about the people here who help make it all happen. What you will own Lead organic social media strategy across Twitter, YouTube, Instagram, TikTok and Facebook, creating and curating content to drive engagement and community growth. Write and coordinate content for the website, social media channels, advertising campaigns, ensuring on-brand, consistent and accurate messaging. Collaborate with designers and video teams to produce compelling visual and video content for social media. Optimise and update website content through the CMS, ensuring best SEO practices to maximize organic traffic. Monitor organic social media performance, analyse trends, engagement metrics, and audience insights to refine strategy. Apply strong analytical skills to assess social media insights and SEO analytics, optimizing strategies for improved performance. Prepare regular reports for the Head of Marketing and other stakeholders to assess effectiveness and make data-driven recommendations for improvements. Stay ahead of trends in social media, digital marketing, and trading/finance to ensure our brand remains relevant and innovative. Utilize a strong understanding of digital marketing fundamentals to drive audience engagement, analyze data, and track content performance. Ensure all marketing content aligns with the company's brand guidelines and messaging across different platforms and channels. Develop educational content for a website or app, translating complex topics into user-friendly materials. Create compelling, on-brand content for various digital channels, utilizing strong content creation and copywriting skills. What we are seeking 2-3 years of experience in a social media, content marketing, or digital marketing role, ideally in a fast-paced environment. Proven experience managing social media platforms with a focus on engagement, audience growth, and content ideation. Knowledge of SEO best practices, including keyword research, on-page optimization, and content structuring for search visibility. Excellent attention to detail & time management skills. Proficiency in HTML and CSS for email template customisation. Solid understanding of email deliverability, CAN-SPAM Act, GDPR, and other relevant regulations. Working knowledge of platforms like SEMrush, GA4, Google Search Console. What we offer... More Time for What Matters: volunteer days, work from anywhere weeks, additional annual leave based on tenure, flexible hours, hybrid work (1 day WFH per week, just not a Monday or Friday...that's when the magic happens!) Investing in You: 3 fully covered psychology sessions because mental health matters! 1K per annum to spend on L&D programs of your choice, unlimited book budget (you want it, we get it!). Perks that actually Perk you up: we go big on the quarterly staff events and have a unique and collaborative culture, with an in office pool table, regular morning teas & Friday drinks! Seniority level Entry level Employment type Full-time Job function Marketing #J-18808-Ljbffr