Customer Lifecycle Manager

Job Description

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows. About the role We are on the lookout for an experienced Customer Lifecycle Manager to join our vibrant team! In this pivotal role, you will drive subscription growth by managing the entire subscriber journey—from acquisition to retention and re-engagement. You will leverage our customer engagement technology to transform casual users into loyal subscribers through innovative growth campaigns and personalized, multi-channel communications. If you are passionate about creating exceptional customer experiences and making a real impact, we want to hear from you! Responsibilities: Lead and execute growth strategies to achieve subscriber acquisition targets Develop and roll out targeted subscription campaigns across various channels Create compelling offers, landing pages, and subscription funnels to boost conversion rates Own and optimize the end-to-end customer lifecycle for maximum engagement Build data-driven retention and winback strategies to reduce churn Manage our customer engagement platform and deliver personalized campaigns Oversee the customer support team to ensure a delightful customer experience Collaborate with product and content teams to enhance user experience and integrate growth initiatives Now, a bit about you: You have 5+ years of experience in marketing or growth roles You are experienced with Customer Engagement Platforms and marketing automation tools You thrive on data-driven decision making and possess strong analytical skills You have a good instinct for copy and know how to create compelling communications You are results-driven and love tackling ambitious growth targets You are proactive and bring innovative ideas to the table You have a proven ability to adapt and improve processes in fast-paced environments Life at Mamamia We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas. We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure. The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women. As well as being a meaningful and dynamic place to work, Mamamia offers: Flexible working conditions (Hybrid working model) A day off to celebrate your birthday Additional leave for years of service, plus annual rewards to celebrate your work anniversaries Paid parental leave Enjoy 2 paid volunteer days to support RizeUp, our charity partner The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls Access to MOVE by Mamamia-our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed One more thing! Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to #J-18808-Ljbffr