Digital Brand Manager

Job Description

Join or sign in to find your next job Join to apply for the Digital Brand Manager role at Metcash 5 days ago Be among the first 25 applicants Joining the Metcash Family At Metcash, you’re part of something bigger. You have all the perks of a small business heart, without missing out on the big business support. Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future. About The Opportunity We’re excited to announce an opportunity for a Digital Brand Manager to join our team on a 9-month fixed-term contract. In this role, you will play a key part in developing and executing our digital retail marketing strategy for campaigns and suppliers. You’ll collaborate with our campaigns team, media agency, and supplier partners to drive the strategy and deliver results across a variety of digital platforms. This position sits within the ALM pillar, the leading supplier for independent liquor retailers across Australia and New Zealand. ALM provides personalized support to nearly 2,700 stores and over 12,000 partners and customers, while leading wholesale and on-premise liquor distribution. If you’re a strategic thinker with a passion for digital marketing, we’d love for you to be a part of our team! In this Role Spearhead the development and execution of IBA's paid digital strategy across key banners (Cellarbrations, The Bottle-O, IGA Liquor & Porters Liquor) focusing on brand, value, and loyalty across various platforms. Feed into campaigns team on the right digital execution strategy to deliver to the objectives, including working with the e-commerce team. Own and implement our organic social strategy across key platforms including building out posting schedules, creating assets with the studio team, copywriting and community management. Building out cross-channel go-to-market plans aligning to supplier’s objectives, IBA objectives, and available spaces to book across our channels. This includes liaising with suppliers on upcoming promotions and managing asset delivery. You’re Likely a Match If 3-5 + years digital marketing/media experience across display, content, social, eDM and mobile. Proven experience in developing go-to-market strategies and successfully implementing digital campaigns. Strategic thinker with strong stakeholder engagement and presentation skills. Strong copywriting skills and grammar. Results and performance focused with strong analytical skills. Strong attention to detail. A collaborative team player with the ability to work cross-functionally, while maintaining a strong sense of ownership and accountability. Life at Metcash Experience a supportive and flexible work environment. We are a FlexReady accredited workplace! Enjoy a 5th week of annual leave every year after your first year. Benefit from 2 well-being days and 1 volunteer day annually. An abundance of learning, development, and career growth opportunities. 12 weeks of gender-neutral paid parental leave for primary carers. Proudly awarded the “Bronze Employer for LGBTQ Inclusion”. Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity. A neutral gender pay gap of under 5% as published by WGEA 2023-2024. Gold accreditation by Mental Health Australia. Incredible value discounts and perks through our team member app, “Our Local”. About Us Metcash is Australia’s leading wholesale distribution company, with revenue exceeding $18 billion in FY24. We’re also an ASX top 100 listed company. We believe that it is absolutely vital to Australia that there is a sustainable, independent, family-owned business sector. Independent retailers support their local communities. We help them to be the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support across our food, liquor and hardware pillars. We're dedicated to fostering diversity and inclusion in our workplace and are proud to be an equal opportunity employer. Joining our team means becoming part of something bigger, a company that actively promotes diversity, champions charitable causes, and supports environmental efforts. We welcome applications from individuals of all backgrounds, including First Nations. If you have any specific support or access needs, please don't hesitate to inform us when you apply. Rest assured; your personal information will be handled with the utmost confidentiality in accordance with applicable privacy laws. Join us and become part of something bigger! #INFLA We are the largest supplier of liquor to independently owned liquor retailers and the largest broad range liquor wholesaler in Australia. ALM supplies over 12,000 liquor customers. In addition to supplying liquor stores, ALM incorporates a specialist on-premise liquor division that supports bars, pubs, restaurants and hotels. Through our network of 14 distribution centres located in each State and territory in Australia, we support independent businesses with a competitively priced and extensive liquor range, delivered through our cost effective and efficient supply chain. Seniority level Mid-Senior level Employment type Contract Job function Marketing and Sales Industries: Wholesale #J-18808-Ljbffr