Digital Data Analyst

Job Description

Organisation: Department of Transport and Planning Occupation: Information Management Reference: 6563 Job posted: 21/01/2025 Closes: 04/02/2025 Classification: VPSG4 Salary Range: $95,102 - $107,905 About the Role This is a Fixed Term Position until 30 June 2026. Are you someone who loves using data to understand user behaviour and communicate those insights to stakeholders? The Digital Data Analyst role involves generating insights from data to enhance understanding of customer behaviour with PTV's ticketing features on digital platforms. It requires collaborating across the business to produce analysis, reports, and data visualisations that communicate performance, identify customer pain points, and support the transition to a future ticketing system in Victoria. Work with the Digital Strategy & Performance team to deliver insights and performance reporting relating to ticketing transactions on the PTV website and app. Develop and define measurement frameworks aligned to business goals. Map and document myki-related analytics for both website and app. Prepare performance reports on online customer activity, including flows through key online myki transactions. Create reports from sources including Google Analytics in data visualisation platforms. Analyse and interpret data from multiple sources including customer feedback to develop innovative responses to meet complex business needs. In line with Section 31A of the Public Administration Act 2004 (Vic), other duties may be assigned consistent with employment classification, skills, and capabilities. Key Selection Criteria To be successful in the role, you will be data literate, effectively considering data sources and structure to generate descriptive statistics and visualisations, and proficient in advanced Excel functions. You will be capable of contributing to innovation and continuous improvement, maintaining quality and effectiveness under time pressure. Strong communication skills are essential for preparing and delivering clear, logical presentations tailored to the audience. Additionally, you should be digitally and technologically literate, adept with tools like Excel and PowerPoint, and have a broad understanding of current digital trends and technologies. Personal Attributes On a personal level, you will be cooperative and supportive, working well with others to achieve team goals, sharing information, acknowledging contributions, and stepping in to assist as needed. Qualifications and Experience Mandatory Experience with Google Analytics for websites and apps, including GA4 properties. Experience with Microsoft Excel. Experience preparing and presenting digital channel performance and insights to stakeholders. Experience with visualisation tools such as Google Data Studio/Looker Studio/PowerBI would be well regarded. What we offer Meaningful work making Victorian communities more accessible and liveable. Professional growth and development opportunities across the department and the wider Victorian Public Services. A hybrid working model focused on collaboration and teamwork. Optimal work-life balance initiatives including flexible working arrangements. Opportunity to work across multiple urban and suburban hubs. We prioritise the development of a safe and inclusive culture. Culture Value We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At our department, we prioritize the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals. Important Information on How to Apply Click the ‘Apply ’ button and you'll be redirected to a new platform and create an account. If you have any issues, click here for Quick Reference Guide on how to apply. Applications close at 11:59 PM on Tues, 4th Feb 2025. Please include a resume and cover letter. All applications must be submitted through the online portal. We’re unable to consider email or manual applications. For more information, contact Patrick Bruce , Manager Digital Strategy & Performance, at Preferred applicants will need to complete a police check and other pre-employment checks. Your information will be treated confidentially. If you require additional adjustments across the recruitment process or accessible formats of this ad, please contact us by phone or email. #J-18808-Ljbffr