Digital Manager - SEM

Job Description

DentsuQLD is a marketing and communications agency, but we don’t think of ourselves that way. Our vision is to design a business where people connect and grow, partners engage and prosper, and society inspires and benefits. We are Fiercely Local and Proudly Global. Our amazing and passionate team at dentsuQLD are looking for their next Digital Manager . This will be a career-defining role and we will ensure we are setting you up for success. You will receive a personal development plan with clear KPIs to keep you accountable and drive growth across your role. We know that no career path is the same. Dentsu invests a significant amount in learning and development across a range of platforms and programs, purpose-designed to suit different capabilities and learning styles. The role: As the Digital Manager - SEM , you will play a key role in the planning, implementation, optimisation and measurement of Paid and Search media. You will be responsible for building recommendations that support the digital performance of campaigns, ultimately delivering on the Brand Awareness, Consideration and Conversion metrics of media investment to achieve client business KPIs set out in the brief. The Digital Manager - SEM role requires a deep understanding and in-platform experience of Search (Google, Bing) as well as Social (Meta, TikTok, LinkedIn, Pinterest) and the ability to analyse performance data, optimise and track and record to deliver successful campaigns and achieve the outlined business objectives. Proficient in core digital media reporting tools: Required: Google Ads, Social Platforms (Meta, TikTok, LinkedIn) Ideal: Spectra SMD, GMP Platforms (SA360 & CM360), Google Looker Studio In this role, you will work with a range of wonderful clients with the support of a strong team of media professionals. You will work towards being a trusted guide for your team and your clients, helping them navigate the digital media ecosystem and build successful digital strategies that deliver business outcomes. Core responsibilities: You have a primary focus on supporting the Client leads with the implementational planning with a focus on SEM, Paid Search, Paid Social. This is focused on digital activation, responding to briefs, recommendations for digital media to achieve the objectives and work into the overall response as well as media partner management and negotiation where needed. A core component of this role will be the activating the recommendation within platform setup and responsible for the deployment and oversight of all digital media campaigns (biddable and direct IO) with oversight on performance across the live period. You will be curious and manage the effective optimisations to achieve the KPIs set providing ongoing commentary and optimisations as part of agreed digital media reporting and insights. A bit about you: A passion for QLD and fiercely proud of our wonderful state. Strong communication skills (written and verbal) with an ability to present clearly and confidently. Minimum of 3 years experience managing and optimising Paid Search (SEM) and Paid Social campaigns and a proven track record of delivering results by identifying and executing on key optimisation opportunities across these channels. Experience with web analytics and conversion tracking tools (Google Analytics). Experience managing and scaling campaigns across multiple platforms, including creative research, ad copy creation, optimisation and reporting. Experience with Spectra SMD, GMP Platforms (SA360 & CM360), Google Looker Studio. What’s in it for you: Working with and learning from high-performing agency talent shining on a national stage; dentsuQLD has been a MFA & B&T Shortlisted Agency for Agency Talent and Culture < 100 Employees as well as over 11 shortlists for our talent via: Women in Media, Women in Travel and Media Week Next of the Best finalists. An organisation that prioritises personal growth and professional development as a priority with its own one-of-a-kind personal development program Origami created locally by our QLD team to ensure that it aligns to our purpose. This program is recognised across the industry and via Media Week in the Culture category. Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office setup. The opportunity with an organisation that gives back to society as part of its purpose; this year our dentsuQLD team have saved +200 lives via Blood Donations, packed over 300 bags for Share the Dignity, had volunteer groups with the Pyjama Foundation and delivered over +$5M in CSR value back to key partner organisations. 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way. Become a champion for meaningful progress: Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. Location: Brisbane - 549 Queen Street Brand: Dentsu X Time Type: Full time Contract Type: Permanent #J-18808-Ljbffr