Digital Marketing Analyst, Visa Managed Services, AUNZSP (12 month Fixed Term Contract)

Job Description

Digital Marketing Analyst, Visa Managed Services, AUNZSP (12 month Fixed Term Contract) Visa Managed Services (VMS) is part of Visa Consulting and Analytics (VCA), the externally facing strategy consulting group of Visa. We draw on our expertise in strategy consulting, data analytics, and industry experience to develop fact-based recommendations to improve client performance. The VMS team is all about delivery, implementation, and execution. We create squads of delivery consultants to embed within our clients’ organizations to help them deliver better results, faster. Managed Services is a fast-growing area of the Visa business where our people are the product – and the priority. This role will be under VMS to partner with our client, a major bank to implement strategic projects from within their business. About the Role As a Marketing Analyst working on credit cards at a major bank, you’ll play a key role in updating performance media and website .com creative assets to enable people to purchase Credit cards. This role is responsible for updating marketing campaign assets and ensuring accurate offers are in market. You’ll work with media and creative agencies, Go-To Market marketing teams, product and business stakeholders to deliver strong credit cards offers which help us to meet sales objectives. You’ll work collaboratively in a cross functional squad with content, UX, data and marketing teams. Key responsibilities: Managing briefing, development and approval of digital marketing creative assets. Leading the offer change program and asset refreshes on client's website. Developing audience segmentation strategies across onsite through personalised experiences to help customers navigate through the digital journey. Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets. Collaborating with external digital agencies, Brand and Advertising and Product Marketing teams to ensure marketing campaigns have maximum impact on acquisition. Working cross functionally with internal risk and legal teams to deliver flawlessly. What you will need to be successful: 2 - 3+ years experience in digital marketing preferably with Financial or service industry experience. Knowledge of digital channels and creative best practice. Experience in managing digital marketing, website personalisation or targeted marketing, creative development & production. Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation. Strong stakeholder management and influencing skills. Experience working with or within media or creative agencies to develop and manage campaigns. A growth mindset, resilient nature and collaborative approach to work. Experience with Google Ads, Meta Business Manager, Adobe Analytics, TikTok, Affiliates. Working using agile methodologies and systems including JIRA and/or Confluence. Keen interest in Digital channels and optimal customer experience. If you have most of the skills required and this role sounds exciting to you, we'd love to hear from you! Why Work with Visa and Our Strategic Client: Opportunity to work in a dynamic and fast-paced environment. Collaborative and supportive team culture. This is a hybrid position. Employees in hybrid roles are expected to work from the office 2-3 set days a week. Based in our strategic partner's amazing, state of the art office in Melbourne. Strong values are the foundation of how you will work every day. These values are supported by an ability to anticipate and manage risks to protect people, customers, stakeholders and the community and the expected standards of professional behaviour. Visa Managed Services is our fastest growing team in Australia – we’ve grown 10x in less than 2 years – and always have fun projects on the horizon to sink our teeth into. Visa is a people business where the people are our product. As a result, all our people leaders are 100% dedicated to ensuring a positive employee experience. Education & Skills: Tertiary/post graduate qualifications in communications, marketing, business or data. Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. #J-18808-Ljbffr