Digital Marketing & Content Executive

Job Description

Legalwise Seminars is a leading provider of high quality, legal-related continuing professional development (CPD) in Australia and New Zealand. We run programs nationally, internationally and online. Our head office is based in the Sydney CBD. Role Description The Digital Marketing Executive will play a pivotal role in the development and delivery of communications, design initiatives, and executing marketing campaigns. Key Requirements of the Role Campaign Execution: Collaborate with the team to develop, execute, and measure paid campaigns across a range of platforms, staying within budget while maximising impact. Website Maintenance: Create, design, and maintain our website content and appearance using best practice SEO. EDM Communications: Drive eDM creation and execute external communications, ensuring delivery best practices are followed and results are monitored, analysed and reported. SEO/SEM Management: Develop and manage SEO and SEM strategies, providing regular performance reports, partnering with agencies when required. Trend Monitoring: Stay ahead of industry trends, insights and best practice, implementing changes as needed. Content Creation: Work with various stakeholders, including content producers, presenters and partners to create original, engaging digital content. Project Management: Handle projects efficiently and professionally, always meeting deadlines. Team Collaboration: Work with the wider marketing team to develop and implement digital initiatives that improve retention, conversion, and user experience. Essential Skills & Qualifications Completed tertiary studies in Marketing, Communications or Business. 3+ years’ experience in a similar role. Knowledge of best practice Google Ads, SEO and PPC. Experience in using Hubspot or similar CMS + EDM software, with a high level understanding of best practices. Experience in developing, capturing and executing content for various digital channels. Experience in customer journey mapping. Experience in lead nurturing using automations and workflows and ABM strategies and implementation. Excellent verbal and written communication skills, with a passion for writing. Excellent team collaboration skills. Creative mindset with the ability to think outside the box. Experience with programmatic advertising. Culture and Benefits Legalwise Seminars places a strong emphasis on values and prioritises the personal and professional development of its employees. We are offering a competitive salary package and exceptional performance will be rewarded with career development opportunities and training. Further Role Requirements: *All applicants must include a cover letter and resume to be considered for the role. Please email your cover letter and resume to (no recruiters please). The successful candidate will be based in the Sydney CBD office 5 days a week, conveniently located near Wynyard and Martin Place stations, until the end of March 2025. From April 1 - middle of February annually, there is 1 day at home (WFH) each week. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Professional Services #J-18808-Ljbffr