Digital Marketing Coordinator - Vacancy

Job Description

Full time vacancy on a 3-year fixed term contract Unique opportunity, based in the riverside precinct at the iconic Adelaide Festival Centre Base Salary $71,660.49 plus superannuation About Adelaide Festival Centre Established in 1973, Adelaide Festival Centre is South Australia’s principal performing arts venue and a leading Asia Pacific cultural centre. Adelaide Festival Centre produces a bold, exciting and extensive program of festivals, events and performances all year round, to inspire, educate and entertain audiences from a variety of ages and cultures. Adelaide Festival Centre prides itself on providing support and development and maintaining a positive work environment for all employees. As the home of performing arts in South Australia, we aim to uphold exceptional customer service to external organisations and patrons. Adelaide Festival Centre operates four theatres in the Adelaide CBD – the Festival Theatre, Dunstan Playhouse, Space Theatre and the newly redeveloped Her Majesty’s Theatre. About the vacancy A rare opportunity has become available at Adelaide Festival Centre for a motivated and enthusiastic digital professional to join our Digital team (within the Marketing division), in the exciting role of Digital Marketing Coordinator. The Digital team provides expert advice and support to AFC departments that communicate with patrons and stakeholders through our owned digital channels. The team is responsible for our online presence, including the website, social media, email marketing/eDM, online advertising and digital signage, incorporating best-practice Customer Experience and supporting the brand and event campaign activity of the Marketing Department. Reporting to the Digital Content Officer, the Digital Marketing Coordinator delivers digital marketing activity for our festivals, shows and events. The role will also contribute to social media planning and content delivery. In order to succeed in this role, you will have sound IT skills particularly in email marketing platforms and website CMS (Craft). This role will be offered on a full-time fixed term contract for a three-year duration. Responsibilities Deliver AFC’s schedule of email and SMS activity including promotional eDMs and visit-related ecomms, using Audience Republic, including template selection, testing, and approvals Provide regular analysis and reporting of eDM activity, identifying areas of improvement and opportunities Lead weekly digital WIP meetings and use these meetings to communicate eDM results with the wider team Use best practice to construct and implement effective and targeted lists for eDMs Post and schedule digital screen content across AFC digital assets using signage scheduling systems Build and update webpages using Craft CMS, maintaining consistency and style Review copy and images for accuracy and suitability; provide guidance on content appropriateness and brand consistency Work with Manager, Digital & Social, to develop an annual calendar of organic AFC brand social media activity Use digital analytics to enhance and optimise AFC digital activity. Work with Marketing Executives and Coordinators to deliver strategies to reach target audiences for their campaigns by providing expertise digital advice Participate and contribute to digital projects, providing advice on priorities and processes Competencies and Skills Sound IT skills particularly in email marketing platforms (Audience Republic), website CMS (Craft) and social media scheduling tools (Sprout, Meta Business Suite) Ability to establish and maintain productive and professional working relationships with staff employed at all levels of the organisation Ability to provide a consistently high level of customer service Flexibility and agility to adapt to changing business demands and priorities High attention to detail and accuracy Ability to research, analyse information and make decisions under minimal supervision Knowledge and understanding of social media best practice, both organic and paid Sound time management skills: ability to prioritise and negotiate workloads to meet deadlines Tertiary qualifications in marketing or related discipline (highly desirable) Benefits and Culture Adelaide Festival Centre employs over 350 people in various departments. Joining our team means sharing our ambition to be the arts and entertainment heart of the festival state, to entertain, engage, educate and inspire, and to be a national and international cultural leader and collaborator. At Adelaide Festival Centre, we value our employees and offer a range of benefits which include: Access to $15 staff tickets to performances in all our venues Access to 10% staff discount in all our food and beverage outlets Participating in our biannual Bring Your Dog to Work Day Taking advantage of our voluntary, flexible working arrangements Having a free annual flu vaccination Accessing our free Employee Assistance Program Working in a breast-feeding friendly workplace Working in an approved Child Safe Environment Adelaide Festival Centre is located on Kaurna Yarta. We respect First Nations people around Australia and acknowledge the Kaurna people as the traditional custodians of the Adelaide Plains. We honour their spiritual relationship with their country, and we do so in the spirit of reconciliation. Adelaide Festival Centre has an ambitious Innovate Reconciliation Action Plan in place approved by Reconciliation Australia and is committed to being an inclusive, supportive workplace and an employer of choice for First Nations people. The public sector is diverse and desires to increase in diversity and to create opportunities for more South Australians. Adelaide Festival Centre is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you believe this job is suited to you, don’t miss this opportunity to apply. Applications All applications will be treated in strict confidence and must include a cover letter stating your potential contribution to this role, the relevant skills and experience you can offer Adelaide Festival Centre, together with a current resume identifying relevant career, personal and educational achievements. For more information about Adelaide Festival Centre and a copy of the position description, please visit the ‘employment page’ on our website: Enquiries can be directed to Julia George, Manager Digital and Social at Please submit all applications via SEEK by 4:00pm Monday 3 March 2025 #J-18808-Ljbffr