Digital Marketing Manager | Sydney, AU

Job Description

Digital Marketing Manager Travelex Foreign Coin Services Limited Sydney, Australia Founded in 1976, Travelex has grown into Australia's leading foreign exchange brand, with a global presence spanning 20 countries and a team of over 5,000 employees. We serve millions of customers worldwide, making international money simple and accessible-whenever and however they need it. At Travelex, we're passionate about retail and travel. We believe in creating a collaborative, supportive, and inclusive environment that attracts and nurtures top talent. Here, a great attitude and a willingness to learn matter more than where you come from. Join us and be part of a company that offers endless possibilities, a fun workplace, and a team you'll be proud of. The Role: Digital Marketing Manager Now is an exciting time to join Travelex as we expand into true omnichannel retail. We're looking for a Digital Marketing Manager to help drive our digital growth. Reporting to the Head of Marketing , you'll play a key role in executing dynamic marketing initiatives to enhance customer engagement and boost revenue. Key Responsibilities Lead all digital marketing activities, including content management, SEO, search, display, social media, affiliate marketing, and email marketing, ensuring strong performance against sales and marketing objectives. Drive online foreign currency sales and increase Travelex Money Card penetration, including initial sales and reloads. Own the CRM/CEP strategy and calendar, managing segmentation, automation, and performance testing to optimise engagement and sales through EDMs and push notifications. Help launch and grow the Travelex Plus loyalty program, developing strategies to drive sign-ups and expand the database. Manage agency relationships for digital media buying, SEO, and content creation. Oversee the digital marketing budget, ensuring accurate forecasting, reporting, and ROI optimisation. The Ideal Candidate Will Have: A degree in marketing, digital marketing, or a related field . At least 4 years of experience in digital marketing for an e-commerce brand-ideally within an omnichannel environment. A proven track record of increasing traffic, conversions, and sales. Strong proficiency in digital marketing and reporting tools such as GA4, Ads Manager, SEMrush, Web CMS systems, and Looker Studio . Additional Skills & Qualities: Project Management: Ability to prioritise and manage multiple tasks efficiently. Analytical Thinking: Strong data interpretation skills to drive marketing decisions. Clear Communication: Excellent verbal and written communication skills. Creative Mindset: Innovative approach to developing and executing marketing strategies. Proactive Attitude: Resourceful, solution-focused, and eager to take initiative. Alignment with Our Values: Set the Standard, Succeed as One, Be Curious, Trust Breeds Magic, Sense of Fun, Stress Less. What's in It for You? Join our Global Customer Team and enjoy a competitive salary package at an internationally recognised brand. Our culture fosters curiosity, trust, excellence, and fun . Perks & Benefits: Flexible working arrangements Premium Martin Place office with stunning views Staff discounts on foreign currency Regular social events Bonus birthday leave Free life insurance Staff discounts on private healthcare Paid parental leave Referral bonuses At Travelex, we are committed to fostering an inclusive and diverse workplace. We welcome applicants from all backgrounds and do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected status. #J-18808-Ljbffr