Digital Optimisation-Personalisation Manager

Job Description

Sydney, NSW, Australia Job Description Permanent role based at Barangaroo Head Office Hybrid Help ensure that digital enables our bankers to deliver more value Purpose: Optimisation and performance uplift across our websites, internal platforms, apps, and owned channels to drive digital adoption and the ongoing use of digital features and services. This role helps ensure that Digital enables our Bankers to deliver more value to customers and drive business success. How will I help? Develop and execute digital utilisation strategies that translate into measurable business and customer results. Support and enhance digital journeys for both bankers and customers, leveraging research and insights to identify new business opportunities. Use analytics tools such as Adobe, Tableau to track and optimise customer funnels (from acquisition to long-term digital retention). Work with key stakeholders to optimise each stage of the funnel, ensuring smooth customer transitions across digital platforms. Manage end-to-end initiatives to drive digital utilisation, collaborating with channels, compliance/risk, LOBs, and production teams to ensure delivery excellence and risk compliance. Enhance onsite-to-offsite connected journeys using audience insights, channels, and targeting platforms. What do I need? Proven experience driving adoption of digital services and encouraging frontline teams to transition to digital servicing. Extensive experience in communications, web production, CRM, or customer analytics within a large corporate environment. A strong understanding of multi-product, brand, and distribution channels within the Westpac Group or a similar organisation. Strong business and commercial acumen, with a data-driven mindset and expertise in performance reporting. Excellent influencing skills, with the ability to collaborate effectively across teams outside direct reporting lines. Familiarity with Agile principles and scrum methodology. Ability to navigate ambiguity and adapt in a fast-changing environment. What’s it like to work there? We are a collaborative team of passionate people with a shared ambition to make a difference for our customers, our communities, and each other. At Westpac, making a difference means creating impact, unlocking our own and each other’s passions, and delivering transformative success stories to build better futures together. As an equal opportunity employer, we are proud to have built a workplace culture that values diversity, flexibility, and inclusion. Hear from some of our people and their experiences working with us. Start here. Just click on the APPLY or APPLY NOW button. We invite candidates of all ages, genders, sexual orientations, cultural backgrounds, people with disabilities, neurodiverse individuals, veterans and reservists, and Indigenous Australians to apply. If you have questions about the recruitment process, please email . Do you need reasonable adjustments during the recruitment process? We can provide reasonable adjustments for individuals with disability and/or neurodiversity. If you require an adjustment to be made during the recruitment process at any stage, please email . #J-18808-Ljbffr