Digital Performance Manager – MV

Job Description

Employment status Full-time ongoing Location Contact name Jess Olorenshaw Contact email About this role Australia’s largest public museum organisation is seeking aDigital Performance Manager to join Museums Victoria. ABOUT MUSEUMS VICTORIA: Ever dreamed of working in a place where history comes alive, technology meets innovation, and stories are preserved for future generations? Welcome to Museums Victoria (MV), where we care for the state’s scientific and cultural collections, and every day brings new opportunities to inspire, challenge, and educate. From the awe-inspiring Melbourne Museum to the culturally significant Immigration Museum, the innovative Scienceworks, and the World Heritage-listed Royal Exhibition Building, we’re a team of passionate professionals dedicated to preserving the past and shaping the future. ABOUT THE POSITION: The purpose of this position is to grow and develop Museums Victoria’s digital reach and presence while supporting on the implementation of strategies to ensure continued expansion across our brands, driving growth of and engagement with our target audiences. Some of the key duties include: Support the creation of and manage implementation of digital marketing plans, tactics and team guidelines/tools that align with Museums Victoria business goals. Work collaboratively with the Digital Platforms and Digital Content Studio teams as well as the Senior Digital & Content Marketing Manager, to support and promote Museums Victoria’s Digital Life Content and Channel Strategies. Work collaboratively with key organisational stakeholders and broader content contributors across Museums Victoria to support program, exhibition and Museum 24/7 initiatives. Perform research on current benchmark and industry trends, and audience preferences including new and emerging technologies, SEM and Google Ads strategies and new or expanded applications. Set specific objectives and regularly report on ROI for SEM, Display/Programmatic and YouTube Advertising. Support the Marketing Representative on digital campaign elements, agency briefs and tactical planning across Museums Victoria digital marketing platforms. Administrate an activity tracker that spans owned and amplified channels, focusing on in-market digital marketing activity. THE SUCCESSFUL APPLICANT WILL HAVE: Demonstrable knowledge and experience in developing and managing successful digital marketing campaigns across multiple channels, including but not limited to, SEM, Email marketing, Display, and Native assets. Demonstrable experience tracking and interpreting digital media performance, using applicable monitoring tools, and reporting on KPIs to make data-driven decisions for campaign adjustments. Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness. An in-depth understanding of digital media advertising, various platforms, formats and paid campaign objectives. A broad digital understanding of the role digital marketing plays in a broader digital ecosystem (driving traffic to web, driving revenue etc.). An in-depth understanding of the cultural, arts, science and leisure sectors, including the ability to manage and communicate on sensitive subject matters. Exceptional communication skills and the ability to work as part of a team to align messaging, improve ad creatives, and ensure that campaign strategies are cohesive across all digital touch points. OTHER INFORMATION: The successful applicant will be required to undergo a National Police Records Check. #J-18808-Ljbffr