Director of Public Relations

Job Description

Term: Full-Time (5 days per week in CBD offices) Reports to: Chief Marketing Officer (CMO) About BON CHARGE BON CHARGE is a high-growth, industry-leading brand in cutting-edge wellness technology such as Infrared Sauna Blankets, Red Light Therapy, PEMF, and blue light-blocking products. We are on a mission to disrupt the wellness space with science-backed solutions that empower people to take control of their well-being, recovery, and longevity. With global expansion plans to achieve a $1bn valuation, strategic partnerships, and a strong D2C presence, we seek an exceptional PR Director to elevate our brand positioning, manage our reputation, and drive world-class global PR strategies. The Role: As the Director of Public Relations, you will play a pivotal role in shaping and amplifying BON CHARGE’s brand narrative across global media channels. You will lead the development and execution of PR strategies across key international markets—USA, Australia, UK, and UAE—strengthening our authority in the wellness and beauty industry and managing key media relationships, partnerships, and crisis communications. This role requires recruiting and managing PR agencies in each key market to ensure localized, high-impact storytelling and media engagement. You will work closely with the CMO, CVO and CEO to ensure PR aligns with marketing, product launches, influencer engagement, and global expansion strategies. This is a high-impact, strategic leadership role requiring a proactive, media-savvy, and results-driven PR expert who thrives in fast-paced, high-growth environments. Key Responsibilities Develop and execute a high-impact PR strategy to increase BON CHARGE’s global brand visibility in USA, Australia, UK, and UAE. Own and manage the PR calendar, ensuring consistent brand storytelling across key markets. Lead press outreach, securing top-tier coverage in health, wellness, tech, lifestyle, and business media. Craft compelling press releases, media pitches, and thought leadership content to elevate brand credibility. Recruit and manage PR agencies in each key market, ensuring alignment with brand messaging and business goals. Media Relations & Brand Positioning Cultivate and maintain strong relationships with journalists, editors, and media outlets across wellness, lifestyle, and business publications. Identify strategic media opportunities to position BON CHARGE as a category leader. Monitor media trends to proactively shape narratives and secure coverage in high-impact outlets. Thought Leadership & Executive Positioning Develop and amplify the CEO’s and senior leadership’s voice through thought leadership, speaking engagements, and expert commentary. Craft compelling media angles, op-eds, and bylines to drive industry credibility and thought leadership. Influencer & Partnership PR Collaborate with the influencer and partnerships team to amplify earned media and influencer collaborations. Leverage strategic partnerships with wellness, medical, and lifestyle experts to drive PR opportunities. Work with the marketing team to integrate social media, influencer activations, and community-driven PR campaigns. Crisis & Reputation Management Proactively manage BON CHARGE’s reputation, handling media inquiries and crisis communications with precision. Develop and implement crisis response plans and ensure consistent messaging in high-stakes situations. Monitor brand sentiment, industry conversations, and potential reputational risks. Performance & Reporting Set KPIs for PR success, tracking media coverage, brand mentions, and PR-driven traffic. Provide monthly and quarterly reports on PR performance, media impact, and key learnings. Use PR analytics tools to measure earned media value, sentiment, and brand perception shifts. Who You Are (Qualifications & Experience) Proven track record with 10+ years of experience in PR, Communications, or Media Relations, ideally within health and wellness, consumer tech, or lifestyle brands. Strong ability to craft compelling narratives that capture media attention. Well-established relationships with top-tier journalists, media outlets, and industry influencers. Experience in handling crisis communications and reputation management. Ability to develop big-picture PR strategies while executing hands-on media outreach. Experience leading a PR team, recruiting and managing PR agencies across multiple markets, and influencing stakeholders. Experience in tracking PR metrics, media coverage impact, and campaign effectiveness. Exceptional written, verbal, and presentation skills with a keen eye for detail. Why Join BON CHARGE? Be part of a company that is scaling rapidly in the wellness tech industry. Work on high-visibility PR campaigns that reach audiences worldwide. Help bring science-backed, high-performance wellness solutions to the mainstream. Lead PR strategy and execution with full creative freedom. Competitive salary $190,000 - $220,000 + superannuation Full-Time (5 days per week in CBD offices - no hybrid model ) Seniority level Director Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries: Wellness and Fitness Services #J-18808-Ljbffr