Director of Sales and Marketing

Job Description

Add expected salary to your profile for insights Oscars Group is a passionate, creative and dynamic privately owned hospitality group founded in 1986. Owned and operated by the Gravanis family for over thirty years, the group began with the acquisition of a single pub in Sydney’s Inner West. Today, Oscars Group is one of the largest privately owned hospitality groups featuring an ever-expanding portfolio of 46 Assets across NSW, Queensland and Victoria. The group operates across a variety of segments including accommodation, pubs and gaming, retail liquor, conference and events centres, chartered vessels, and both commercial and residential developments. About Crowne Plaza Hotels & Resorts: We believe business travel should work better. In every market in the world, business has changed, and so has work. It’s more digital, more flexible, more mobile, more connected. As one of the world’s largest upscale brands, we have properties located in major urban centres, gateway cities and resort destinations all around the globe. About the Venue: Crowne Plaza Shell Cove Marina is South Coast’s newest hotel, and expected to open in 2025. The hotel is a key part of the vision for The Waterfront and will be a major drawcard for visitors far and wide. The hotel will offer 179 rooms with luxury harbourside hotel facilities including: contemporary hotel rooms and serviced apartments, extensive function and conference facilities, three food and beverage outlets including a café, restaurant, and bar as well as an outdoor resort-style pool. About the Role: Reporting to the General Manager, our Director of Sales & Marketing is responsible for leading all aspects of the Sales & Marketing department, developing, and driving strategic sales and marketing activity to maximise revenue potential and optimise business across all market segments to ensure budgeted expectations are met. The successful candidate will be driven, proactive, strategic and a self-starter who will endeavour to make their mark and make this unique new role their own. Key Responsibilities: Develop and execute sales & marketing strategies across corporate, leisure, events, and business groups Work collaboratively with Revenue Manager to research and analyse product, price, and performance metrics of the competitive sets, to drive above market performance through identification of opportunities Represent IHG & Oscars by attending industry networking events and key tradeshows Establish a high profile across the region with key accounts and hospitality industry Research & develop new business opportunities with a particular focus on corporate, MICE, and business groups Assist in preparation of budgets & revenue strategies Investigate and follow up on all major sales leads, maintaining an effective trace system to convert potential business and lapsed business Lead and inspire a Sales & Marketing team to meet departmental targets in a competitive environment and maximise market position of the hotel on an ongoing basis. Ensure the team is maximising hotel revenue through effective pricing, space management and conversion Develop a tactical approach to ensure the acquisition of major business opportunities & explore opportunities for joint ventures with domestic industry partners About you: Bachelor’s degree in marketing, Business Administration, or a related field Minimum of 5 years of experience in sales and marketing leadership roles within the hospitality industry Proven track record of achieving and exceeding revenue targets Strong understanding of revenue management principles and strategies Exceptional leadership and team management skills Proficiency in digital marketing, social media, and online reputation management Excellent analytical and problem-solving abilities Outstanding communication and interpersonal skills Creative thinker with a passion for staying up-to-date with industry trends Great benefits including discounts with IHG and Oscars Hotels, onsite parking, internal and external training and development opportunities including an online training platform, career development opportunities within Oscars Group across 40 amazing venues, Employee Assistance Program, mentoring from a strong team of hospitality professionals, and reward and recognition programs. #J-18808-Ljbffr