Digital Marketing & Commerce Manager ($75,000-$85,000 AUD)
REF37394D MEA SPAC Company Description Why work for Accor? We are far more than a worldwide leader. We welcome you as you... more info
E-commerce and Digital Marketing Specialist
Salary:
80.00 - 100.00
Posted:
27-01-2025
Category:
Online Marketing
City of Parramatta Council,
Job Description
E-commerce and Digital Marketing Specialist fixed price We are seeking a highly motivated, detail-oriented, and experienced E-Commerce & Digital Marketing Specialist to manage our Shopify store, online product listings, and oversee our digital marketing efforts. The ideal candidate will have expertise in managing and updating product listings on multiple platforms such as eBay, Facebook Marketplace, and Gumtree, as well as driving SEO and marketing strategies across Google, Facebook, and Instagram. Responsibilities: Shopify Store Management: - Regularly update and optimize product listings on our Shopify store.- Ensure all product information is accurate, detailed, and aligned with brand guidelines.- Monitor and fix any issues related to the functionality and design of the store. Cross-Platform Product Listings: - List products on third-party platforms including eBay, Facebook Marketplace, Gumtree, and others.- Ensure product descriptions, pricing, and images are consistent across all platforms.- Monitor inventory and update listings as needed. Marketing Strategies: - Create, implement, and optimize marketing strategies across Google Ads, Facebook Ads, and Instagram.- Drive traffic, engagement, and sales through targeted advertising campaigns.- Regularly optimize ads, budgets, and targeting to maximize ROI. Search Engine Optimization (SEO): - Implement on-page and off-page SEO strategies to increase organic search traffic.- Regularly update product pages, blog posts, and other content for SEO best practices. Regular Store Updates & Design Fixes: - Manage website design updates, ensuring the online store remains attractive, user-friendly, and functional.- Regularly test the website for bugs and issues, resolving them promptly.- Develop and present marketing strategies and growth plans.- Provide weekly/monthly reports on the performance of product listings, marketing campaigns, and overall sales.- Suggest improvements based on data analysis and performance metrics. Skills & Experience: Proven experience in managing Shopify stores, product listings, and eCommerce platforms. Strong understanding of SEO principles and digital marketing strategies (Google, Facebook, Instagram). Experience with product listing and advertising on platforms like eBay, Facebook Marketplace, and Gumtree. Proficiency in analytics tools (Google Analytics, Facebook Insights, etc.). Ability to create marketing strategies and generate regular reports on campaign performance. Excellent communication and organizational skills. Additional Requirements: Must be proactive, detail-oriented, and able to work independently. Strong problem-solving skills and ability to troubleshoot technical issues. Experience in online retail or similar e-commerce businesses is a plus. Experience levels: Intermediate (3 - 5 yrs), Expert (5+ yrs) #J-18808-Ljbffr
Job Details
Salary: 80.00 - 100.00
Posted: 27-01-2025
Category: Online Marketing
City of Parramatta Council,
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