Fashion Editor

Job Description

About the job Howatson+Company is an advertising agency that’s committed to expressing creativity in all its forms to positively influence people and culture. It’s why we have been recognised with awards for both our work, and as agency of the year. Put simply, we care fiercely. For the people who work here. For the brands we work on. And for the community we live in. That’s why we overinvest in training, generosity and pausing to recognise excellence and effort in our people. It’s also why we’re 100% carbon neutral. What’s my job? Located in our Melbourne office, we are looking for a Fashion Editor. In this role, you will shape Howatson+Company’s key client; Myer’s fashion storytelling across digital platforms, bringing creativity, cultural relevance, and strategic insight to the way we engage audiences. Reporting to the Head of Content Strategy, you’ll help define the voice of fashion at Myer, curating compelling content that resonates with both Australian and global audiences. With a deep understanding of fashion trends, digital platforms, and content creation - especially across Instagram and TikTok - you’ll be responsible for ideating, writing, and managing fashion-driven content that drives engagement, brand love, and business outcomes. A Day in the Life: Craft and Curate Fashion Stories Develop and write high-impact fashion content for Myer’s digital channels, ensuring every piece aligns with the brand’s tone, audience interests, and commercial goals. Create engaging social-first fashion content, from trend-driven copywriting to compelling TikTok scripts and Instagram captions. Identify emerging fashion trends—both locally and globally—and translate them into content opportunities that position Myer as an authoritative voice in fashion. Bring fresh, strategic ideas to the table—helping to shape Myer’s fashion content franchises and seasonal storytelling. Use your styling expertise (if applicable) to inform creative direction, product selections, and fashion shoot concepts. Lead Social-First Content Creation Take ownership of Myer’s fashion content across social media channels, ensuring it stays fresh, relevant, and ahead of trends. Ideate, produce, and publish engaging fashion content tailored to Instagram, TikTok, and other growing platforms. Actively participate in Myer’s social presence, conceptualising new ways to interact with audiences and build the brand’s digital community. Work closely with the content team to ensure fashion, beauty, home, and lifestyle stories feel cohesive across platforms. Strategic Execution & Performance Tracking Translate the overarching content strategy into actionable fashion content that strengthens Myer’s cultural relevance and business performance. Oversee the posting and scheduling of fashion content, ensuring seamless execution across digital channels. Use analytics tools (Google Analytics, social dashboards, performance metrics) to track content success and refine strategies accordingly. Experiment with new content formats—Shoppable, Live Shopping, BTS videos—to deepen engagement and drive conversions. Collaboration & Ideation Work closely with internal teams—including marketing, e-commerce, photography, and design—to align content with Myer’s wider campaigns. Collaborate with external creatives, from photographers to influencers, ensuring high-quality fashion storytelling. Bring fresh ideas to brainstorms, helping to craft innovative content plans that respond to cultural moments and audience needs. Contribute to integrated campaigns, working with the broader content team to ensure Myer’s fashion, beauty, home, and lifestyle narratives feel unified. Who are Howatson+Company? Howatson+Company are a fully integrated creative agency that believe in the power of influence. We believe that the magic comes from the ‘+’. The intersection of diverse people, culture and capabilities, that create solutions that drive business outcomes for our clients and leave the world a better place. How do we do it? We care fiercely about the people we work with, the brands we work on and the world we live in. We have several key values: Be a customer We act without judgement or preconceptions. Diversity creates breakthrough We embrace challenges and different points of view. Collaboration is the only way The intersection of our specialisms creates our magic. Creativity is our weapon We believe creativity can solve problems, create things people love and change the world for good. We can only afford to be distinctive No ‘house style’, we express creativity in all its forms. Never walk alone We bring everyone on the journey and it’s everyone’s job to contribute. Values cost something We don’t compromise on our values, ever. Some of our most recent accolades Contagious Pioneers - Best and Bravest 2024 Adnews Creative, Independent, Employer and Agency of the Year 2024 Cannes Global Independent Agency of the Year - Good 2023, #1 Independent Agency Australia 2024 Mumbrella Creative, Independent and Emerging Agency of the Year 2023 B&T Independent Agency of the Year 2023 Andy’s Global Independent Agency of the Year 2023 Spikes Grand Prix, Independent Agency of the Year 2023 LBB APAC Creative Agency of the Year 2022 D&AD Global Independent Agency of the Year 2022 LIA Grand Prix 2022, Independent Agency of The Year AU/NZ 2022 Campaign AU/NZ Independent AOTY, AU/NZ Marketing AOTY, AU/NZ B2B AOTY 2022 Howatson+Company is proud to be an Equal Employment Opportunity employer. We are committed to fostering a diverse and inclusive work environment. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics. We invite anyone to apply. If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know. #J-18808-Ljbffr