Field Marketing Specialist 3

Job Description

Demand Generation Marketing Specialist Australia and NZ (ANZ) Job Description The Demand Generation Specialist (IC3) will be responsible for managing and driving the inbound demand generation process across ANZ to support the ambitious growth of the NetSuite Global Business Unit through multiple channels such as media vendors, content syndication vendors, online comparison sites, paid social, programmatic advertising, and other elements of inbound demand generation. This challenging role involves managing an operation that is already at some scale and is growing rapidly as sales targets grow. The company is in an expansion phase, growing sales teams and a rapidly growing SMB/SME ERP SaaS market. Reporting to the Head of Marketing, ANZ, and working alongside the wider Marketing Team, this key role requires a self-starter with strong experience in managing multiple demand generation projects and a deep understanding of digital marketing in an international B2B environment. Responsibilities: Plan and recommend quarterly activities that will meet the region’s KPIs across all category mixes. Support overall JAPAC marketing team goals and programs, ensuring their success in your region. Work with the Senior Marketing Manager to monitor key performance metrics from the lead generation funnel, make recommendations, and improve conversion across all category campaign mixes. Actively manage, monitor, assess, and recruit external agencies/vendors to improve traffic and lead conversion rates to meet targets. Consistently improve and optimize current landing pages/assets/resources used in every campaign to drive higher conversion. Collaborate with the wider marketing team, such as marcom/web team, to update landing pages and optimize SEO. Work with the Senior Marketing Manager to effectively tailor and strategize campaigns according to different segment markets, key industries, and buyer personas. Interpret campaign data to assess program performance, track against quarterly campaign targets, and ensure campaigns are progressing well. Manage schedules and resources for multiple projects, ensuring successful delivery on time and on budget. Work closely with key stakeholders across the company, such as direct sales reps, pre-sales teams, and especially our BDR team. Develop and manage deal acceleration activities utilizing ABM, PTAL, closing events/campaigns, and newsletters to generate better conversion. Experience: B2B lead generation and customer acquisition marketing on agency or customer side. Strong track record in digital marketing. Focus on implementing high-volume inbound marketing programs. Experience within a B2B SaaS or technology business is highly desirable. Strong experience in managing budgets and paid campaigns across various tools. High level of proficiency with managing and interpreting campaign data. Team player: organizing and managing with multiple stakeholders within the business. Self-motivated and self-managed with attention to detail: able to think independently, get feedback, and find solutions. Proven track record of experience within demand generation, growth, or customer acquisition. Hands-on experience with marketing automation tools such as Eloqua. Highly organized with excellent time management skills and the ability to effectively multitask. A highly motivated and conscientious individual with the ability to use self-initiative. A strong team player able to assist with overall team efficiency. Strong analytical, written, and verbal communication skills. Ability to think critically and make optimization decisions based on data. Love collaborating with others to create unique and impactful programs. Career Level - IC3 #J-18808-Ljbffr