Full Time Marketing Specialist

Salary: 80.00 -  100.00
Posted: 02-03-2025
Category: Online Marketing
The Hills Shire Council, 

Job Description

Babyface Cosmetic Skin & Spa (Hills) Clinic Pty LtdAddress: 101 Cecil Avenue, Castle Hill, NSW 2154Marketing Specialist Full Time, 38 hours per weekSALARY: $75000 + superannuationDUTIES: Marketing Strategy & Campaign Execution: Develop and implement advertising policies, marketing plans, and promotional campaigns to support brand positioning and drive sales.Advise executives and stakeholders on advertising strategies to effectively reach target audiences and increase consumer awareness. Advertising & Content Production: Coordinate the production of advertising campaigns, ensuring all elements such as artwork, copywriting, media scripting, and media placement align with branding and budget constraints.Oversee the creation of marketing materials, including digital and print advertisements, promotional videos, and social media content. Market Research & Consumer Insights: Conduct market research to assess potential demand and market characteristics for new and existing products or services.Analyze consumer patterns, behaviors, and preferences to inform advertising and marketing strategies.Research competitor activities and industry trends to predict future consumer behavior and optimize marketing initiatives. Digital & Social Media Marketing: Manage and maintain the company’s presence on social media platforms (Instagram, Facebook, TikTok, RED, LinkedIn, etc.).Plan and execute targeted online advertisements via Google Ads, Facebook/Instagram Ads, and other digital platforms to enhance brand visibility and lead generation.Optimize SEO strategies and digital content to improve online search rankings and organic reach.Engage with customers through newsletters, promotional emails, WhatsApp broadcasts, and EDM campaigns to maintain brand loyalty. Event Coordination & Brand Promotion: Plan, organize, and execute corporate events, trade fairs, product launches, and promotional campaigns to enhance market presence.Work with vendors, media agencies, and stakeholders to ensure the success of brand activation efforts. Performance Analysis & Reporting: Collect and analyze marketing data, website traffic, and campaign performance metrics using analytics tools.Provide insights and reports to executives on consumer trends, advertising effectiveness, and market opportunities.Recommend adjustments to marketing strategies based on data-driven insights to enhance engagement and conversion rates. Business Growth & Development Support: Assist in developing and executing marketing objectives, policies, and programs that align with business growth strategies.Provide recommendations on product mix, pricing strategies, advertising channels, and sales promotions to optimize market positioning and revenue growth. Required Skills: Relevant bachelor’s degree and at least 1 year experience in the similar position.Please send your CV to Please include the job role title in your email.#J-18808-Ljbffr

Job Details

Salary: 80.00 -  100.00
Posted: 02-03-2025
Category: Online Marketing
The Hills Shire Council, 

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