Fundraising Campaign Writer

Job Description

Salary commensurate with experience: Professional Level 6 $94,693 - $102,502 plus super Hybrid WFH/Office model and generous salary packaging options available The role The Fundraising Campaign Writer will write and develop CERA stories across both print and digital channels with the goal of inspiring audiences to donate in support of our research. They will interview people living with eye disease and vision loss, our scientists and doctors who are studying these conditions, and articulate their stories in rousing fundraising appeals. This is a hands-on, creative role that is responsible for creating and delivering compelling direct marketing content - including working with external graphic designers, photographers, and videographers - that aligns with our organisational voice: Development, writing, and implementation of CERA’s four fundraising appeals, including direct mail campaigns and digital campaigns Working closely with internal teams and external providers to ensure seamless campaign execution to acquire, retain, and engage supporters Monitoring campaign performance, generating insightful feedback, and identifying areas for improvement to enhance future fundraising activities Overseeing the creation of Visionary, CERA’s biannual supporter magazine, from writing and editing to working with freelancers and agencies to develop content Writing and developing biannual consumer EDMs Representing CERA at fundraising events and public engagements to strengthen relationships with donors. Your skills and experience Tertiary qualification in Strategic Communication, Creative Writing, Journalism, Content Marketing, or a related field, or equivalent experience in a similar role Exceptional writing skills with the ability to craft compelling narratives to drive donor support Strong understanding of fundraising strategies and methods across multiple channels, with a focus on leveraging technology to engage and retain donors Proven hands-on experience in designing and executing fundraising campaigns across various platforms including direct mail, paid digital, and organic digital media Excellent interpersonal skills with the ability to engage effectively with diverse audiences, maintaining professionalism, confidence, and discretion when handling sensitive information Highly organised with exceptional time management skills, capable of managing multiple projects simultaneously and meeting deadlines Outstanding written and verbal communication skills, with an eye for detail Experience with electronic direct mail platforms (e.g., Campaign Monitor) and content management systems (e.g., WordPress) A commitment to working collaboratively with others and fostering a supportive team environment. All offers of employment are subject to a satisfactory Criminal History Check. About the team The Communications, Fundraising, and Advocacy team plays a vital role in shaping and sharing our organisation's story. We don’t just explain the science – we share the story of the people who perform research and the people living with vision loss who inspire our work every day. With a focus on impactful storytelling, the team develops and delivers creative, multi-channel communication strategies to enhance engagement with key audiences, including donors, stakeholders, and the broader community. Collaborating closely with various teams, the team ensures consistent messaging across digital platforms, social media, publications, and events. By combining innovative approaches with data-driven insights, the team drives brand awareness, supports fundraising initiatives, and fosters meaningful connections that amplify our mission and impact. About CERA The Centre for Eye Research Australia is a not-for-profit and an international leader in eye research with real-world impact. We are an independent Medical Research Institute closely affiliated with the University of Melbourne within the discipline of ophthalmology in the Department of Surgery, Melbourne Medical School. Our staff and students are located at the Royal Victorian Eye and Ear Hospital and 200 Victoria Parade, East Melbourne. To learn more about our work, please visit our website. Employee benefits Family-friendly workplace with flexible working Hybrid work from home and office model Supportive culture which encourages career development and fosters innovation Generous salary packaging options including general expenses, meals and entertainment, and novated car leasing (Salary packaging allows staff to reduce the amount of tax they pay, thereby increasing their take-home salary) Employee Assistance Program (EAP) Leave loading of 17.5% Weekly fruit boxes in the office. How to apply Submit a current resume and cover letter that details your interest and suitability for the role. Please also provide 2-3 relevant examples of your work. For more information about the role, please download the position description here or contact We encourage applications from Aboriginal and Torres Strait Islander Peoples, people with CALD backgrounds, people with a disability, people from the LGBTQIA+ community, and women and gender-diverse people. If you require an adjustment to the recruitment and selection process or need an alternative format to any of the application material, please don't hesitate to get in touch with our HR team. Applications close at 11:59pm on Sunday 9th February 2025. #J-18808-Ljbffr