General Manager Marketing

Job Description

Get AI-powered advice on this job and more exclusive features. Healthia Limited Australia provided pay range This range is provided by Healthia Limited Australia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range A$150,000.00/yr - A$175,000.00/yr Lead Strategic Growth & Brand Excellence in Healthcare Are you a visionary marketing leader with a passion for driving brand growth, customer engagement, and strategic innovation? Our motto at Healthia is “Transforming Health, Enriching Lives ”. Our mission is to do this by providing and supporting a thriving workplace that empowers our teams in their delivery of exceptional, innovative, patient-centred allied healthcare and services. We continually strive to create positive, lasting impacts for our patients and communities we serve. As we continue our rapid growth, we are seeking a dynamic General Manager - Marketing to lead and execute our marketing strategy, ensuring alignment with business objectives and reinforcing our reputation as a leader in allied health services. Why Join Us? Be part of an industry-leading organisation making a meaningful impact in healthcare. Lead a high-performing marketing team and drive multi-channel strategies. Enjoy a collaborative, values-driven culture that fosters innovation and excellence. About the Role As General Manager - Marketing, you will play a pivotal role in shaping and executing our strategic marketing direction. Reporting to the executive leadership team, you will develop and implement multi-channel marketing strategies to enhance customer acquisition, retention, and satisfaction while optimising resources and adhering to budgetary frameworks. Key responsibilities include: Leading brand development and ensuring consistent messaging across all channels. Managing digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising. Overseeing product marketing initiatives, including market research, product positioning, and launch strategies. Developing and executing content strategies that resonate with target audiences. Utilising marketing analytics to drive data-driven decision-making and campaign effectiveness. Mentoring and managing a high-performing marketing team, fostering collaboration and innovation. Aligning marketing strategies with business goals, working cross-functionally to ensure success. Managing marketing budgets and agency partnerships to optimise resources. What We’re Looking For To succeed in this role, you will bring: A Bachelor's degree in Marketing, Business, or a related field. At least five years of experience in marketing, with a strong focus on campaign strategy and execution. Proven experience leading and mentoring marketing teams. Demonstrated success in a multi-site, multi-brand business environment. Strong commercial acumen and ability to optimise campaign activity. Excellent communication, copywriting, and creative problem-solving skills. Strong project management abilities with the capacity to manage multiple priorities. A track record of building collaborative relationships with internal and external stakeholders. Ready to Make an Impact? If you are an experienced marketing leader looking to take the next step in your career and drive real impact in healthcare, we’d love to hear from you. Apply now and lead the future of marketing in allied health! Seniority level Director Employment type Full-time Job function Marketing Industries Hospitals and Health Care #J-18808-Ljbffr