Global Digital Content Manager

Job Description

At Rhino-Rack, we’re more than just a leading manufacturer of roof racks, bike carriers, and vehicle accessories—we’re a community driven by core values that put people first. We believe in customer centricity, innovation, and continuous growth. Here, you’ll thrive in a dynamic, fast-paced environment where your skills and ideas are not just welcomed but celebrated. Join us and be part of a team where your contributions truly make a difference, and where collaboration and quality are at the heart of everything we do. Job Description About your role As the Global Digital Content Manager, you will be responsible for managing Clarus Adventure’s global websites & CRM programs (global templates & content), working in close collaboration with regional Digital & eCommerce (Marketplace) Managers & Marketing Managers (APAC & Americas) enabling them to execute in local markets. The ideal candidate will have a deep broad understanding of digital marketing, and a passion for outdoor adventure. Your key responsibilities are: Website Manage the loading of global content and ensure regional content aligns with brand guidelines. Develop robust programs to automate and optimize the provision of content across all Clarus Adventure websites globally (in collaboration with external agency partners). Manage and maintain the VPM (Vehicle Product Management) database globally, including translations into other language websites. Review content and technical aspects of the website to optimize organic traffic. Ensure web content updates are accurate and aligned with Product Managers, Engineering and Sales teams. Develop programs with regional Marketing Managers to drive positive customer reviews and sentiment across all digital touchpoints. Management of the Website Specialist. Support the regional Digital & eCommerce Managers with relevant content across our websites, Amazon, Google Marketplace, and PDM/TechDoc databases. CRM Manage wish list workflows to ensure optimum conversion. Support the regional Digital & eCommerce Managers to drive growth and manage the email subscriber base for B2C and B2B globally. Keep up to date with what’s happening in the digital space and provide ideas and digital marketing plans to support the overall strategic direction of the brand and business. Identify and contribute to continuous quality improvement. Conduct activities in a safe, quality and environmentally responsible manner in accordance with managing Clarus Adventure WHS, Quality and Environmental policies and procedures. Desired Skills and Experience Key skills and requirements: Minimum of 5 years’ experience in a digital marketing role, including website CMS & customer journey management. Relevant Degree (Business or Marketing preferred). Proven track record in website or CRM email marketing development. Experience managing a team member or small team. Excellent communication and interpersonal skills. Creative mindset with the ability to think outside the box. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Working at Rhino-Rack allows you a chance to have a significant impact on one of the fastest-growing global adventure companies in an exciting growth phase. Our culture is warm, friendly, and inclusive, and we encourage each other to bring our authentic selves to work. We also offer the following benefits: Hybrid WFH policy Access to our Employee Assistance Program (EAP) Free onsite parking 1 day entitlement for “Make Space for Adventure” leave #J-18808-Ljbffr