Growth Marketer Sydney | Marketing

Job Description

With offices in Australia, the US, and the UK, Smokeball is the leading provider of legal practice management software helping small and mid-sized legal practices run their best firm and live their best life. We’re passionate about what we do, and our clients know it! Not to brag, but we’ve been awarded the best place to work in Australia by Wrk+ and once again, we have been certified as a “Great Place to Work”. Culture plays a big part in our success, and our clear purpose and vision motivate us daily. Role Overview: We’re on the hunt for a dynamic Growth Marketer to supercharge customer acquisition and help grow Smokeball’s reach. In this role, you’ll craft and execute high-impact paid and organic strategies that turn signups into devoted, engaged customers. You’ll be at the forefront of optimising conversion funnels, launching data-driven campaigns, and driving sustainable growth, making a real difference in how we scale. If you thrive on innovation, analytics, and results, we want to hear from you! Key Responsibilities: Develop and manage a comprehensive B2B performance marketing strategy across paid social, SEM, SEO, YouTube, and display channels. Optimize landing pages, conversion funnels, and lead nurture flows to maximize conversion rates. Partner with internal channel experts to ensure strategies are executed successfully, capturing learnings for continuous optimization. Manage external agency relationships, ensuring campaigns are delivered on time, within budget, and achieve key performance metrics (Google and Bing advertising). Experiment with innovative growth tactics to scale acquisition and drive revenue. Provide regular insights and updates to stakeholders on performance marketing impact, including opportunities for growth. What We’re Looking For: 3+ years of B2B performance marketing experience, with proven success managing paid social, SEM, SEO, YouTube, and display campaigns. Deep understanding of B2B buying behaviours and experience managing multi-market, multi-audience campaigns. Skilled at cross-functional collaboration with internal teams and external agency partnerships. Comfortable working in fast-paced environments, embracing experimentation, and driving continuous improvement. Strong communication skills with the ability to present insights and strategies effectively to senior stakeholders. Ability to thrive in a fast-paced, dynamic environment with a high degree of autonomy and initiative. What’s in it for you? Be part of a forward-thinking company that is transforming the legal industry. Generous PTO Office lunches and loads of snacks And of course…the SWAG! *Smokeball is an equal opportunity employer and is committed to providing an open, welcoming environment for everyone. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Don’t meet all the criteria? No worries! If our values resonate with your personal values and you think you have what it takes, we’d love to hear from you! Please note: This role is only open to Australian residents. Unfortunately, we are not able to offer sponsorship currently. Role Type Company Overview Smokeball is a fast growing, B2B SaaS company, empowering small law firms to get their work done faster and smarter, and track their time accurately so they get paid properly for the work they’re doing. Emerging from the start-up stage, we are now rapidly scaling for growth with teams in Australia and USA, soon looking to launch in other markets. We think deeply about the challenges of small law firms and drive innovations that truly change the lives of our clients. #J-18808-Ljbffr