Growth Product Manager, Website CRO

Job Description

Growth Product Manager, Website CRO Team Product Location Sydney • Australia Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are entering an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M+ by top VC’s across three funding rounds, and we want you to be a critical part of scaling up this velocity even further! At Instant, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximise revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels and motions, then rapidly scaling the ones that work. We're looking for a Product Manager to own our web CRO at Instant. Our growth to date is in the 1% of the 1% — and this role is critical to accelerating that trajectory as we double down on inbound and self-serve revenue in 2025. You'll own our conversion strategy worldwide for our website, and own our inbound KPIs. You'll be the driving force behind our web performance, working cross-functionally with engineering, design, and marketing teams to continuously push the boundaries of possibility. This is a career-defining opportunity for a go-getter and somebody who’s hungry to operate in a fast-paced environment while working with a world-class team. We prioritise slope over intercept and expect you to be a self-starter, analytical, first principles-oriented, bring big ideas, and challenge yourself to deliver step-change improvements. What you’ll do: Experimentation: Drive our end-to-end website CRO strategy and build a robust experimentation engine that moves the needle on funnel conversion. You'll craft the roadmap that turns traffic into qualified leads, running rapid experiments to continuously improve our conversion funnel. Data-Driven Optimisation: Leverage our analytics stack to identify conversion bottlenecks and opportunities. You'll translate complex data into actionable insights that drive our optimization roadmap. We're looking for someone who's obsessed with the numbers and knows how to turn insights into impact. Cross-Functional Impact: Partner with technical teams (e.g. web developers for more complex experiments) to execute high-impact experiments at speed, and self-serving execution wherever possible to get work done. Business Accountability: You’ll own conversion KPIs (leads, MQLs, booked demos) throughout the funnel related to our direct traffic and report on inputs, outputs, insights, and plans. Technical Ownership: Shape our experimentation and analytics tech stack to enable faster, more sophisticated testing. You'll help build the infrastructure that allows us to move quickly and measure precisely. UX Innovation: Relentlessly optimize our user experience to maximize conversion. You'll need to balance conversion optimization with maintaining the premium feel of our brand. What you need: Experience: Strong ownership mindset: Motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve. Cross-functional communicator: You communicate proactively and effectively, marshaling internal resources and external partners to keep tests running smoothly. Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line. Structured, data-driven problem-solving: You are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals. Inbox 0 mindset: You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope. Hackiness and creativity: You’re constantly generating new ideas and are eager to experiment. Apply Now → & join the fun! #J-18808-Ljbffr