Head of Acquisition Marketing

Job Description

Company Description At Abano Healthcare, we’re all about creating smiles—literally! As the largest Dental Support Organisation in Australia and New Zealand, we’re proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental care to communities across both countries. But we’re more than just a healthcare provider. We’re innovators in dental services, passionate about embracing the latest technologies and setting new standards in patient care. Whether it’s cutting-edge treatments, state-of-the-art equipment, or digital transformation, we’re always pushing the envelope to make sure our patients walk out with a healthy, happy smile. At Abano, we don’t just fix teeth—we create experiences that keep people coming back and build long-lasting relationships. Because at the end of the day, our goal is simple: making the world a healthier, brighter place—one smile at a time. Job Description The Head of Acquisition Marketing for Abano Healthcare (ANZ) will drive the growth of new patient volumes across all consumer-facing brands, including Lumino, Maven, and 1300 Smiles. This Trans-Tasman role will lead recruitment marketing efforts, manage digital and Above-the-Line (ATL) media, and serve as the primary contact for all digital agencies across Australia and New Zealand. The successful candidate will focus on data-driven decision-making, optimizing reporting, and managing cross-channel marketing strategies. Key Responsibilities: Data-Driven Strategy Development: Build and execute comprehensive marketing strategies to attract new patients using a data-driven approach. Leverage patient insights, analytics, and industry trends to inform and optimize campaign strategies across Lumino, Maven, and 1300 Smiles. Develop, monitor, and adjust key performance indicators (KPIs) for patient and dentist acquisition across digital, ATL, and recruitment marketing channels. Optimizing Reporting: Implement and manage advanced reporting tools to track campaign performance and patient acquisition metrics for all brands. Lead the creation of dashboards and regular reporting mechanisms for key stakeholders, ensuring that insights drive continuous improvement. Leverage data analytics to understand patient behaviour, segment audiences, and identify growth opportunities across Australia and New Zealand. Recruitment Marketing: Develop and execute recruitment marketing strategies to attract top-tier talent for clinical and non-clinical roles across the brands. Partner with HR and Talent Acquisition teams to design and implement employer branding initiatives. Measure and report on recruitment marketing campaigns to optimize spend and improve hiring metrics. Digital Marketing: Lead the execution of digital marketing strategies across SEO, PPC, display advertising, social media, email marketing, and more. Manage and optimize patient acquisition through digital channels for all brands, ensuring ROI targets are met. Serve as the main point of contact for all digital agencies across Australia and New Zealand to drive performance and campaign execution. Team Leadership & Stakeholder Management: Lead, mentor, and develop a high-performing marketing team focused on new patient acquisition across multiple brands. Collaborate with key internal stakeholders, including Sales, Operations, and Finance, to ensure alignment of marketing strategies with business goals. Manage external vendors, agencies, and partnerships, including being the primary contact for all digital agencies in Australia and New Zealand, ensuring high-quality work on time and within budget. Qualifications What You Bring to the Table: Bachelor's degree in Marketing, Business, or a related field (MBA preferred). 8+ years of marketing experience, with a focus on data-driven decision making and digital marketing. Proven experience in leading patient or customer acquisition strategies, preferably in the healthcare or dental industry. Strong understanding of digital marketing channels (SEO, PPC, social media, email, etc.) and ATL media. Demonstrated ability to optimize reporting processes and make data-driven decisions. Experience in recruitment marketing or employer branding is a plus. Exceptional leadership, communication, and project management skills. Analytical mindset with a passion for data-driven decision-making. Strong commercial acumen with the ability to align marketing strategies with business objectives. Ability to thrive in a fast-paced, dynamic environment with a focus on continuous improvement. Collaborative team player with strong interpersonal skills. Additional Information This ANZ-focused role offers the opportunity to scale patient acquisition across Australia and New Zealand, leveraging digital innovation and traditional media while working across leading dental brands: Lumino, Maven, and 1300 Smiles. Apply today and be part of the Abano Healthcare revolution! #J-18808-Ljbffr