Lead, Individual Marketing

Job Description

Job Description Lead, Individual Marketing - ( 2500000H ) Description Are you committed to bringing your best to life every day? At MLC Life Insurance, we’re proud of our history of protecting Australians for over 135 years. We provide flexible, affordable, and innovative insurance products to almost 1 million Australians. We’re Australian-led and managed, and part of a global network through our partnership with one of the world’s leading life insurers, Nippon Life Insurance Group. We’re driven by a powerful purpose, providing our customers and their families with a Promise for Life to be there when they need us most – and that’s a great purpose to bring us together at work every day. We work hard to deliver a total customer experience that keeps our customers and partners at the forefront of all our decisions. We’re a values-driven business that strives for high performance and growth as we look towards the future. The Role With a passion for communications and a belief in the philosophy of delivering timely, relevant communication not just getting ‘stuff out the door’ you will take the lead in delivering our partner communications. Responsible for the development, management and optimisation of marketing campaigns, activities and materials used to support MLCL’s Intermediary distribution channel you will drive a better way forward. You will collaborate with internal stakeholders, in particular the Retail Distribution Partnership team, to design, develop and execute intermediary marketing activities across the full range of marketing channels. Your creative thinking will help you develop and explore innovative engagement and content strategies (beyond traditional email) to deliver increased Partner engagement with MLCL and recall of crucial messaging. Every communication should be viewed as an opportunity to reinforce our ambition to be Australia’s most trusted life insurer. You take pride in testing new ideas and improving engagement metrics on existing channels. As a senior member of the Individual Insurance Marketing team, you will have the opportunity to be a mentor and coach for more junior team members. Your responsibilities will include: Accountabilities: Brand and Marketing Working with the Individual Insurance Marketing team and senior business stakeholders to plan, develop and execute integrated marketing plans, ensuring: creative thinking and exploration of new ideas is front of mind, stakeholder needs are understood and addressed, plans focus on achieving the business' goals. Understand financial adviser needs and consider the full user experience and champion best practice creative development and design. Deliver support toolkits to enable sales and education across all channels. Develop communications collateral by either copywriting yourself, engaging internal teams, or managing an external agency to deliver outputs, and ensure work is executed on time and to budget. Work closely with marketing colleagues to optimise product launches for an intermediary audience. Manage staging of internal and external events. Ensure the brand representation is potent and consistent across all market facing activity and that every execution helps to build brand strength and sets us apart from competitors. Continually assess results and performance of communications collateral to ensure continuous improvement and provide feedback to inform future strategies. Stakeholder Engagement Build relationships and work collaboratively with the CX&M team and partners across the business to deliver campaigns in an efficient and collaborative way, on time and on budget. Champion the good work coming from our team throughout the business. Proactively manage risk; meet all policy and compliance requirements; perform controls; adhere to Process and Procedures pertinent to role; and escalate events, issues or breaches as they are identified. About you Tertiary qualification in Marketing, Business or related discipline. A proficient number of years’ experience in marketing with a focus on B2B and managing relationships. Experience working across digital projects, campaigns and complex environments; combined with recent experience in all aspects of digital initiatives, including web and digital marketing and analytics. Demonstrated experience in developing data driven campaigns, content and thought leadership across video, articles, webinars and events. Experience managing email marketing activity. Event marketing experience an advantage. Well-developed written and oral communication and interpersonal skills. Strong attention to detail, yet strategically minded. Ability to manage multiple projects, pressing timelines and some ambiguity with ease. Ability to build rapport quickly and manage multiple stakeholders. Solid project and campaign planning and management skills. High level of enthusiasm and drive to succeed within a fast-paced environment and hard-working team. Driven, focused individual with commercial acumen. Bringing our best to life - why join us? We do work that makes a genuine difference to our customers, partners and community. We have a supportive, inclusive and flexible team culture, including hybrid working. We support your growth and development, and careers across our business units and teams that are as unique as our people. We reward and celebrate our successes, through our incentive and recognition programs. We offer tools, resources and benefits to support your wellbeing, including additional lifestyle leave and our Family Life hub. We connect and celebrate our diversity at work through our social committees and employee groups, and we contribute to our community with paid volunteer leave and through our sustainability commitments. Should an applicant be the preferred candidate, background checks (including Federal Police Checks, Employment checks, ASIC banned and disqualified persons and Bankruptcy checks) will be completed prior to the candidate's employment being confirmed. The outcomes of the background checks do not automatically bar candidates, however they will be assessed against the inherent requirements of the position. #J-18808-Ljbffr