Manager - Marketing

Job Description

About Eka : Eka Software Solutions, now a part of STG, has been merged with Quor Group. This merger has established a formidable presence in the vendor solutions market for metals, energy and agriculture. Catering to a wide range of asset classes, our company utilizes a cloud-based suite of CTRM and ETRM solutions enhanced by AI/ML technology, alongside Supply Chain Management and E-Sourcing products. Today, we boast of extensive CTRM/ETRM expertise across softs, Ags, fertilizers/chemicals, liquids, precious metals, concentrates, energy and much more. Quor Group is able to provide the industry a very unique offering that meets the growing demands of commodity traders, energy merchants miners, industrials to producers providing best-in-class functionality, user experience, technology and services. Our product roadmap is innovation-centric, focusing on AI and delivering strong product value propositions with clear short-term, medium-term, and long-term goals. Quor has offices across Americas, Asia, Australia, and EMEA serving 100+ customers globally across multiple commodity segments. Read more about Quor at and Eka at . About the position: The Manager – Marketing will be responsible for driving top-of-the-funnel lead generation through inbound and outbound activity. This includes optimizing SEO and website keywords, collaborating with marketing partners to generate leads and co-create content, and managing campaigns across email channels along with social media management. Education, Experience & Skill sets Bachelor's degree (preferred: Business/Management) or equivalent digital experience 5-7 years’ experience in running B2B SaaS product campaigns. Preferred experience in marketing tools like Semrush, GA4, Ahrefs, Hubspot, SQL or other scripting and PowerBI/Tableau Knowledge of marketing automation, multi-touch campaigns Excellent verbal & writing skills are a prerequisite as you will frequently have to storyboard the campaign and write copies for marketing promotions. Strong Excel/Google Sheets skills and ability to effectively present and communicate your analysis Basic HTML skills Experience in creative ideation and prototyping of innovative user experiences Roles & Responsibilities Team Leadership: Overseeing the team to ensure timely delivery of tasks, including database mining and clean-up, creative design for collaterals and social media tiles, website management, and social media management. Campaign Management: Planning, executing, and analyzing campaigns to drive engagement and lead generation. Budget and Vendor Management: Allocating budgets effectively across channels that deliver leads and managing contracts between legal and vendors. Performance Measurement: Tracking and analyzing performance metrics using tools like Salesforce (MQL/SQL reports) and Google Analytics and adjusting strategies to increase traffic and improve results. Sales and Pre-Sales Support: Collaborating with Sales, Account Management, and Pre-Sales teams to create collateral and resources needed to support their efforts. #J-18808-Ljbffr