Analyst - Marketing Analytics
As an Analyst in the Consumer & Business Marketing Analytics team, you'll play a vital role in driving customer engagement... more info
Marketing Analyst
Salary:
80.00 - 100.00
Posted:
11-03-2025
Category:
Market Research Market Analysis, Business Intelligence Analysis
City of Greater Dandenong,
Job Description
Join Bestech Australia, a dynamic and customer-focused leader in the field of Sensors and Teaching Equipment. We specialise in providing a comprehensive range of high-precision sensors and data acquisition systems for testing and measuring physical parameters such as pressure, temperature, level, displacement, strain, force, torque, and many more. To support our growing team, we are seeking a full-time data-driven Marketing Analyst to join our marketing team in Melbourne, focusing on executing digital marketing strategy across the Bestech Group of Companies, which may include but not limited to SEO, SEM, and social media. This role presents an exciting opportunity to work with multiple brands, where your contributions are instrumental in growing the company to its new height. Key responsibilities: Gather and analyze market trends, customer behavior, and competitor activities to refine marketing strategies. Implement SEO strategies, Google Ads, and targeted digital marketing campaigns to enhance Bestech’s online visibility and lead generation. Produce and manage digital and print content (website, social media, brochures, email campaigns, and blog articles) while maintaining brand consistency. Enhance Bestech’s online presence through content marketing, social media engagement, and website optimization. Organize and manage industry events, trade shows, and webinars, ensuring seamless execution and maximum audience engagement. Use analytics tools (Google Analytics, CRM, and SEO platforms) to measure campaign success and optimize marketing efforts. Assist in graphic design and visual content creation, collaborating with designers and agencies to enhance marketing materials. Build and maintain relationships with media outlets, industry publications, and journalists to secure press coverage, publish articles, and enhance brand credibility. Minimum Requirements: Marketing qualifications or relevant experiences. Technical background is a plus, but not required. Excellent verbal, written, and interpersonal communication skills. Strongly inquisitive mindset coupled with the ability to work autonomously. Creative mindset with an eye for design and branding (experience with Adobe Creative Suite or Canva is a plus). What We Offer: Competitive salary package. Career growth opportunities in a technical and high-growth industry. A collaborative and creative work environment. Training and professional development in marketing analytics and brand strategy. If you are a strategic, data-driven marketing professional with a passion for market research, SEO, and content marketing, we’d love to hear from you! Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Automation Machinery Manufacturing #J-18808-Ljbffr
Job Details
Salary: 80.00 - 100.00
Posted: 11-03-2025
Category: Market Research Market Analysis, Business Intelligence Analysis
City of Greater Dandenong,
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