Analyst - Marketing Analytics
As an Analyst in the Consumer & Business Marketing Analytics team, you'll play a vital role in driving customer engagement... more info
Marketing Campaign Analyst
Salary:
80.00 - 100.00
Posted:
04-02-2025
Category:
Market Research Market Analysis, Business Intelligence Analysis
Job Description
Working within the Customer Engagement’s Service Squad in the Campaign Analytics team of a large telco, you will be involved in ideation, campaign solution design, impact assessment, and delivering business recommendations. Responsibilities include: Building, testing, auditing, and executing campaigns and propositions via the delivery platform, including the cleansing and preparation of bespoke data via Alteryx and/or SQL. Translating marketing requirements into Campaign and other analytical tasks. Performing data, statistical, and customer analysis to understand how campaign interventions, product changes, and market dynamics impact the business. Developing recommendations with clearly articulated, structured arguments and delivering the findings back to the business. Consolidating information to present a holistic view of customer behaviors, market trends, and campaign impact. Contributing to overall team productivity and process improvements. Maintaining documentation for audit trail and reviewing fellow analyst’s work for quality assurance. Maintaining a centralized knowledge base and process documentation. Skills and experience required: 3-5 years SQL experience. 3-5 years Analytics experience in a service industry. 3-5 years Campaign Management/Analytics experience with a proven ability to use insights to identify the key factors that will transform a customers’ experience. 3-5 years’ experience in Telco/Service industries. 2-4 years’ experience of Alteryx or similar analytics software. Knowledge of Australian Privacy & Regulatory guidelines relating to Customer Information and Use. Knowledge of PEGA or similar system. Knowledge of Salesforce or similar system. Tableau or other reporting tool experience. Advanced Analytics and Modelling techniques. If you have the relevant experience, please get in contact ASAP for a discussion. Only candidates with Full Working Rights in Australia will be considered. #J-18808-Ljbffr
Job Details
Salary: 80.00 - 100.00
Posted: 04-02-2025
Category: Market Research Market Analysis, Business Intelligence Analysis
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