Marketing Campaign Coordinator

Job Description

Introduction About the organisation: Melbourne Royal is a member-based, not-for-profit organisation that was formed in 1848 and the purpose is to celebrate agriculture, cultivate events and strengthen communities. Our Vision is for Melbourne Royal to be globally recognised as a seal of excellence, highly valued for: Showcasing food and beverage, produce and producers Presenting premier events, including but not limited to the Melbourne Royal Show Activating and creating vibrant event spaces at Melbourne Showgrounds. Every experience with our organisation and our people is designed to bring a smile to your face. From being a valued member to the awards, events and the venues we manage along with every other professional service we provide. We are cultivators of happiness. In 2021, our organisation rebranded from the ‘RASV’ to ‘Melbourne Royal’ to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023. The rebranding to Melbourne Royal maximises our opportunities for business growth – developing new awards, new events, new venues, new services and membership and minimises our investment on creating new brands and logos as we innovate and create programs. Description As the Marketing Campaign Coordinator, you will be responsible for coordinating the design, development, and delivery of fully integrated marketing campaigns for the Melbourne Royal Food and Beverage Awards, the Melbourne Showgrounds and Victoria Pavilion. This role supports the Marketing Campaign Manager to deliver growth and lead generation campaigns across venue and awards, in line with key business KPIs and the annual marketing calendar. The role is a key position within a collaborative and supportive team that is service orientated, and results driven. Key Responsibilities The key objective of this position is to coordinate the delivery of marketing assets and campaigns for the Melbourne Royal food and beverage awards programs and Melbourne Showgrounds venues. This includes, but is not limited to: Meeting with internal stakeholders to formulate detailed and comprehensive campaign and project plans Working closely with the CRM team to analyse and record relevant historical performance data including presentation ticket sales and entries. Plus, post-campaign analysis. Development of creative, videography/ photography and media campaign briefs Engage external agencies and creative partners to brief in marketing collateral, event signage, digital executions and branded assets for relevant campaigns Supporting and assisting with marketing research requirements when required Updating content and reporting on website performance across brand sites Using HubSpot to implement targeted email/ sms campaigns to optimise contact rates and campaign awareness Co-ordinate paid social and digital acquisition campaigns across Meta and Google Assist with the roll-out of sponsorship, sales and venue marketing deliverables where required Manage and coordinate image catalogues and photoshoots for all marketing campaigns and activations Process marketing invoices on time and within budget. Support brand custodianship to maintain consistency across all assets and applications Provide support across all functions of the Marketing & Creative Services Team as required Contribute to team meetings, planning sessions, staff updates and overall team ethos Skills And Experiences To excel in this role, you will have: A tertiary qualification in marketing or similar discipline is preferred Mandatory 2+ years previous experience in a marketing, agency, or digital role Experience in briefing creative agencies and production suppliers preferred Knowledge of Adobe Creative Suite, Meta, Google, GA4 and HubSpot is preferred Ability to work both independently and as an effective team member Excellent interpersonal and relationship management skills Strong organisational and time management skills with the ability to multitask and meet tight timeframes Intermediate skills in MS Office Suite Dynamic, self-motivated, energetic and tech savvy Collaborative and open, credible and engaging demeanour Enthusiastic and self-motivated, flexible and responsive to change A sense of humour, diligent, punctual and reliable Excellent attention to detail Ability to work as a team member within the ethos and values of Melbourne Royal. What We’re Looking For A highly motivated and detail-oriented professional who is looking for an opportunity to grow their career in marketing. A team player with excellent communication skills and a knack for building rapport. Someone willing to work flexible hours, including evenings, weekends, and the 11 days of the Melbourne Royal Show. A current Working with Children Check (or willingness to obtain one). Why join our team? We offer a fun and supportive culture as well as wide range of benefits including onsite car parking, income protection, the opportunity to attend events at Melbourne Showgrounds as well as flexible working arrangements. How to Apply Submit your resume and cover letter detailing your experience and why you’re the perfect fit for the Marketing Campaign Coordinator role.#J-18808-Ljbffr