Marketing Content Specialist New Brentford, England, United Kingdom

Job Description

Renaissance is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a leading provider of educational assessments. Together, our assessments offer the ideal starting point to help teachers understand their students’ strengths and pinpoint areas of need. Our teaching and learning tools then provide effective next steps, with online literacy and maths solutions that meet students exactly where we are. Worldwide, we support over 18 million students, operating in over 100 countries. About this role: The Content Marketing Specialist will support the Content Marketing Manager in the creation of marketing content designed to appeal to different audiences from across the UK and International markets who are at different stages of their journey with us. The content will be wide-ranging, covering everything from social media channels (X, LinkedIn, Facebook and Instagram), blogs, newsletters and success stories to other digital content, such as podcasts, videos, animations and infographics. The Content Marketing Specialist is responsible for creating and managing engaging content across various platforms to support the overall marketing strategy. This role involves developing and executing content plans, including social media campaigns, while ensuring alignment with brand guidelines. Other activities include analysing social media performance data to optimise content, interviewing schools, partners, senior management and other internal colleagues to create blogs and articles and supporting in the production of external and internal podcasts. Content Marketing Specialist, what you’ll be doing: You will be focusing on working to promote Renaissance and its products to enhance our sales strategy, which will include activities such as: Content Creation and Management: Supporting the Content team and wider Marketing team in copywriting for blogs, newsletters, success stories, social media, emails and web pages. Interviewing schools, partners, senior management or other internal colleagues to create engaging content to be repurposed in a variety of different ways. Assisting in the planning, recording and publishing of external and internal podcasts using platforms such as Riverside and Buzzsprout. Creating and managing engaging multimedia content (text, images, videos) using Canva and other tools. Maintaining a social media content calendar that is aligned with events, product launches and marketing campaigns, as well as with school calendars. Owning and maintaining internal reference materials such as the Marketing quotes database. Assisting with an annual audit of Marketing content and maintaining UK content book for use by Sales and Product Marketing teams. Social Media Management: Working with the Content Marketing Manager and other key stakeholders to define objectives and KPIs for dedicated social media platforms, aligning with overall marketing goals. Developing and planning social media activity aligned to campaigns to achieve marketing goals. Drafting copy and creating supporting visuals that adhere to brand guidelines. Overseeing the daily management of social media accounts, ensuring timely posts, responses and community engagement. Supporting the Content Marketing Manager in tracking and analysing social media performance each month. Website and Marketing Operations: Working with the website team to publish new content such as news blogs, case studies, news items, success stories, and podcasts on company websites. Collaborating with the Marketing, Sales and Product Marketing teams to ensure consistent messaging and alignment with company goals. Other: Building and maintaining positive relationships with internal teams and external partners. Undertaking ad hoc duties as assigned. Skills and experience required: To be considered for the role of Content Marketing Specialist you will ideally hold a degree in a relevant subject e.g. marketing/business, a first level marketing qualification and/or experience of working within a marketing/office environment. Excellent communication (oral, written and presentational) and organisational skills, strong attention to detail. Strong knowledge of managing mainstream social media platforms including X, Facebook, LinkedIn, and Instagram. CRM experience and familiarity with email sender software, social media management tools, content-management website software, and graphic design/video editing tools are desirable. Ambitious and capable of prioritising/managing workload to meet milestones and deadlines. Ability to take a hands-on approach and be prepared to learn and adapt to drive continuous improvement. A team player who enjoys working with others to support and achieve outcomes. As a Content Marketing Specialist, we are looking for someone who aligns with Renaissance's mission: Self-motivated. Ability to learn quickly and thoroughly the skills and knowledge most pertinent to success. Driven to maintain high standards with exceptional attention to detail. Driven to succeed and capable of prioritising/managing workload to meet milestones and deadlines. Ability to thrive in a fast-paced environment and technology-focused organisation. Excellent problem-solving skills. Flexible attitude and ability to work within a team. Additional information: This is a hybrid-based role working out of our Vantage Head Office. We offer a competitive base salary of between £30,000 - £31,000 per annum, plus amazing benefits: 25 Days per annum plus Bank Holidays (3 to be used for Christmas shutdown). A day off for your birthday, to be used in the month of your birthday. Monday to Friday 37.5 hours per week – Generally 9.00am to 5:30pm (with an unpaid hour for lunch daily). Hybrid Working Policy - 3 Days in our Offices with free parking available on site. Pet friendly office. Access to a benefits and discount platform. BUPA healthcare, life assurance, permanent health insurance. Pension scheme with enhanced employer contribution. Season ticket loan and EAP. We have an ongoing commitment to Diversity, Equity and Inclusion. We are an equal opportunities employer. We encourage and welcome applications from all underrepresented groups. If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply or attend any interview, please contact us. All your information will be kept confidential according to GDPR guidelines. Please note that we can only consider applicants who already hold a full work permit. This role is subject to DBS and background checks. Apply for this job #J-18808-Ljbffr