Marketing Lead - Metro Tunnel Readiness

Job Description

Applications close Tuesday 25 February 2025 at 11.59PM Overview Work type: Full Time - Fixed Term Salary: $109,730 - $132,764 Grade: VPSG5 Occupation: Communications, Marketing and Media Location: CBD Reference: 6624About the Role This is a Fixed Term Position to November 2025 The Marketing Lead is responsible for the management and delivery of key marketing activities including passenger information and support, activations, digital content, partnerships and targeted marketing campaigns. Working with key internal and external stakeholders to ensure work in DTP is supported through appropriate marketing opportunities. Manage Marketing campaigns that change consumer behaviour and attitudes from conception to conclusion. Apply sound research and written communications skills to produce accurate and easy-to-understand marketing materials and collateral. Coordinate all aspects of marketing campaigns, programs and events to ensure delivery is within scope. Develop briefings and presentations that support transport initiatives, proposals and decision making. Negotiate with, take guidance from, and influence various internal and external stakeholders, including transport operators, community groups, and other parts of DTP. Provide strategic advice regarding marketing and communication strategies across DTP. Influence key internal and external stakeholders to ensure departmental partners are aware of marketing campaigns and their views/input gathered as required. Key Selection Criteria The Department of Transport and Planning is seeking a dynamicMarketing Lead – Metro Tunnel Readiness to play a key role in preparing the public for one of Victoria’s most transformative transport projects. This role requires a strategic thinker who can align marketing initiatives with broader transport outcomes, ensuring that communities understand and engage with the Metro Tunnel’s benefits. Success in this role demands adaptability, strong communication skills, and the ability to influence stakeholders. You will work across teams, responding swiftly to changing priorities and collaborating with external partners to drive engagement. Your ability to communicate complex information clearly and persuasively will be essential in managing public expectations and navigating sensitive discussions. With a focus on project delivery, you will define key tasks, coordinate execution, and monitor progress to meet critical milestones. Your leadership will create a sense of purpose within the team, linking day-to-day work with the broader impact on Victoria’s transport network. If you are a results-driven professional with expertise in marketing, stakeholder engagement, and project management, we invite you to be part of this landmark initiative. Qualifications and Experience Mandatory Tertiary qualification or equivalent experience in marketing, public relations or a related field. What we offer Meaningful work making Victorian communities more accessible and liveable. Professional growth and development opportunities across the department and the wider Victorian Public Services. A hybrid working model focused on collaboration and teamwork. Optimal work-life balance initiatives including flexible working arrangements. Opportunity to work across multiple urban and suburban hubs. We prioritise the development of a safe and inclusive culture. Culture Value We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At our department, we prioritize the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals. Important Information on How to Apply Click the ‘Apply ’ button and you'll be redirected to a new platform to create an account. If you have any issues, click here for a Quick Reference Guide on how to apply. Applications close11.59 PM on: Tuesday, 25th of February 2025 . All Applications should include a resume and a cover letter. All applications must be submitted through the online portal. We’re unable to consider email or manual applications at this time. For further information about the role please contactMatt McDonell - Senior Manager, Marketing via Preferred applicants may be required to complete a police check and may be subject to other pre-employment checks. Information provided to the Department of Transport and Planning will be treated in the strictest confidence. Please let us know by phone or email if you need any adjustments to fully participate in the recruitment process. 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